TSLA397.960-12.03%
GM71.845-1.255%
F13.0400.01%
RIVN12.895-0.455%
CYD49.255-1.185%
HMC25.2350.025%
TM185.310-2.06%
CVNA62.470-3.55%
PAG159.360-0.39%
LAD260.065-4.825%
AN179.990-1.95%
GPI311.030-6.15%
ABG177.8401.56%
SAH74.1800.12%
TSLA397.960-12.03%
GM71.845-1.255%
F13.0400.01%
RIVN12.895-0.455%
CYD49.255-1.185%
HMC25.2350.025%
TM185.310-2.06%
CVNA62.470-3.55%
PAG159.360-0.39%
LAD260.065-4.825%
AN179.990-1.95%
GPI311.030-6.15%
ABG177.8401.56%
SAH74.1800.12%
TSLA397.960-12.03%
GM71.845-1.255%
F13.0400.01%
RIVN12.895-0.455%
CYD49.255-1.185%
HMC25.2350.025%
TM185.310-2.06%
CVNA62.470-3.55%
PAG159.360-0.39%
LAD260.065-4.825%
AN179.990-1.95%
GPI311.030-6.15%
ABG177.8401.56%
SAH74.1800.12%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

guidebook
Sales & Marketing

The importance of mastering Google’s Dealer Guidebook for effective digital marketing

- September 17, 2021
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by leveraging marketing and advertising technology. On...
marketing used cars
Sales & Marketing

How will the recent hurricanes affect the used car market?

- September 16, 2021
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
loyalty marketing program
Sales & Marketing

How the ‘power of the second voice’ can break down barriers when securing a deal

- September 16, 2021
On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, discusses the 'power of the second voice', also so known as turnover. The power of the second...
Sales & Marketing

Dale Pollak shares insight into current trends and economic impacts in retail auto

- September 16, 2021
We have all been impacted by dwindling inventory in today’s market. While profits still remain high for many, what we are experiencing may be more disruptive than predicted. Joining us...
digital marketing
Sales & Marketing

Digital marketing methods for today’s car dealership

- September 14, 2021
What's working for you in digital marketing today and what needs to be revamped? As more consumers make purchases online, it is critical for you to have an effective approach....
dealers
Sales & Marketing

How car dealers can focus on customer retention amid inventory challenges

- September 14, 2021
Earlier this month, the National Automotive Dealers Association (NADA) released its analysis of two studies recently conducted, including one that involved interviews with consumers and another that involved interviews with...
car buying experience
Sales & Marketing

How to build trust and cultivate a strong relationship with your customer

- September 13, 2021
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, talks about building a relationship with your customers. He says this is the best way to...
Gardner
Sales & Marketing

How to handle and overcome car sales objections with today’s buyers

- September 13, 2021
How do you handle objections in today’s marketplace? Joining us today is Sean Gardner, instructor and sales trainer with the Joe Verde Group to help us understand the different objections...
marketing used cars
Sales & Marketing

How car dealers can be proactive when stocking their used-car inventory

- September 9, 2021
On the latest episode of Used Cars Weekly, host Jasen Rice discusses stocking and how dealers can be proactive in their stocking instead of reactive. Stocking used-car inventory is a...
car buying
Sales & Marketing

To modernize car buying, we need to make it easier to sell

- September 7, 2021
By now, everyone in the automotive industry knows that digital retailing is here to stay. Today's customers expect to be able to buy everything online, and this has been especially...


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CBT News
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