TSLA395.095-14.895%
GM71.300-1.8%
F12.880-0.1501%
RIVN12.815-0.5355%
CYD49.310-1.13%
HMC25.175-0.035%
TM185.075-2.295%
CVNA63.155-2.865%
PAG159.000-0.75%
LAD259.890-5%
AN180.140-1.8%
GPI309.720-7.46%
ABG177.9151.635%
SAH73.970-0.09%
TSLA395.095-14.895%
GM71.300-1.8%
F12.880-0.1501%
RIVN12.815-0.5355%
CYD49.310-1.13%
HMC25.175-0.035%
TM185.075-2.295%
CVNA63.155-2.865%
PAG159.000-0.75%
LAD259.890-5%
AN180.140-1.8%
GPI309.720-7.46%
ABG177.9151.635%
SAH73.970-0.09%
TSLA395.095-14.895%
GM71.300-1.8%
F12.880-0.1501%
RIVN12.815-0.5355%
CYD49.310-1.13%
HMC25.175-0.035%
TM185.075-2.295%
CVNA63.155-2.865%
PAG159.000-0.75%
LAD259.890-5%
AN180.140-1.8%
GPI309.720-7.46%
ABG177.9151.635%
SAH73.970-0.09%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

emotional
Sales & Marketing

How the emotional state of consumers impacts their buying decisions

- September 27, 2021
Think about your last purchase...was it an emotional one? On today’s show, we’re pleased to welcome Jeff Shore, founder of Shore Consulting, trainer, and author to discuss the emotional aspect...
experience
Sales & Marketing

How reducing friction in the customer experience benefits car dealers

- September 24, 2021
Earlier this year, the eleventh Cox Automotive Car Buyer Journey Study was released in the midst of the pandemic. It doesn’t come as a shock to anyone that both new and...
marketing used cars
Sales & Marketing

Is having a wholesale profit a bad thing nowadays?

- September 23, 2021
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
loyalty marketing program
Sales & Marketing

The benefits of using a phone call script for auto sales success

- September 23, 2021
On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, talks about using a phone call script or outline when talking to customers. This is beyond...
Finkelmeyer
Sales & Marketing

Cox Automotive’s Brian Finkelmeyer on new vehicle inventory and what dealers should focus on

- September 22, 2021
As demand continues to climb alongside inventory concerns, could you be doing more to get ahead of it all? On today’s show, we’re pleased to welcome Brian Finkelmeyer, Senior Director...
Goldfayn
Sales & Marketing

WSJ best-selling author Alex Goldfayn explains the power and profitability of phone calls

- September 21, 2021
Are you still using the phone to generate sales in today’s digital retail environment? If not, this is something that you should get back to immediately as you may be...
customer experience
Sales & Marketing

Shep Hyken on improving the customer experience to generate repeat business

- September 20, 2021
Customer experience expert, New York Times best-selling author, and international keynote speaker Shep Hyken, has released new research into the state of customer service and experience called the A.C.A or...
recon
Sales & Marketing

Carvana & CarMax’s ramped-up reconditioning operations make efficient & lean recon operations an imperative for dealers

- September 20, 2021
Nearly every dealer in the country is feeling the pinch on new and used vehicle inventories, with sellable inventory levels down as much as 70% for some dealers. To offset...
Kain
Sales & Marketing

David Kain shares key takeaways to help drive dealers in the right direction

- September 20, 2021
On today’s show, we are pleased to welcome David Kain, President and Owner of Kain Automotive, industry expert, and host of Kain and Co. right here on CBT News. Kain begins...
brand
Sales & Marketing

Gain brand visibility with creative collaborations across industries

- September 20, 2021
Every company wants to sell more, whether it’s more parts, accessories, service, or more vehicles. While direct messages to consumers are often viewed as the most effective method, it only...


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CBT News
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