TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

dealer
Sales & Marketing

What can your car dealership do to prepare for the future of auto retail?

- October 20, 2021
  On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, shares some insights on what to do during this unique time in auto retail, where inventory...
loyalty
Sales & Marketing

Why car dealers need to focus on increasing customer loyalty today

- October 20, 2021
Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped as a result of these shortages....
experience
Sales & Marketing

Sell on experience vs. brand, to beat inventory shortage

- October 20, 2021
With inventory shortages, you’re likely stocking competitive used brands to have something to sell. How do you sell if you’re not selling on brand? You sell your dealership experience and...
Roger Love
Sales & Marketing

3 key elements car dealers need to focus on for digital retailing

- October 19, 2021
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with Client Success Director of AutoFi, Michelle Taylor. Lopes gets straight to the point and asks...
Bickart
Sales & Marketing

OfferLogix EVP Aaron Bickart on the importance of offering a seamless car buying experience

- October 19, 2021
At the dealership level and more importantly online, consumers want to get to the bottom line and want their payments to be exact. This is where OfferLogix steps in. Their...
client objections
Sales & Marketing

The difference between a ‘deal killer’ and a ‘deal pauser’ when handling client objections

- October 19, 2021
Consumers today have more options than ever before leading to many of you dealing with client objections nearly every day. But, how you respond could make the difference in eventually...
car buying experience
Sales & Marketing

The 7 most effective words to use when closing a deal

- October 18, 2021
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, talks about the seven most effective words, when closing a car deal. Lewis says he's probably...
inventory
Sales & Marketing

How long will car dealers feel the effects of the inventory squeeze?

- October 18, 2021
On today’s show, we’re pleased to welcome Jessica Caldwell, Edmunds' Executive Director of Industry Insights, to give us an update on automotive industry sales and inventory insights. Caldwell says it's definitely been...
Sales & Marketing

From recon to retail: Passing the baton from the backend to the frontend

- October 18, 2021
Although prices are beginning to ease for used vehicles, inventory levels are still not where they need to be for franchise dealers across the country. With new-vehicle inventory levels at...
Michelli
Sales & Marketing

What is ‘proactive service’ and why it is important for your car dealership?

- October 18, 2021
Don’t miss the opportunity for your organization to offer a service that is proactive as opposed to reactive. What’s the difference you may ask? Well on today’s show Joseph Michelli,...


Latest Articles

Building stronger dealership teams through trust and accountability
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Building stronger dealership teams through trust and accountability

What GM’s hybrid shift can and can’t do for its market position
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What GM’s hybrid shift can and can’t do for its market position

Stellantis names new chief operating officer for North America
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Stellantis names new chief operating officer for North America

Ford Oct. sales mixed, Toyota raises earnings forecast, Dealers to reduce market dependence
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Ford Oct. sales mixed, Toyota raises earnings forecast, Dealers to reduce market dependence

Ford's October sales slip as Escape and Corsair end, F-series sales rise 8.2%
Latest Articles 11/05/26

Ford F-Series and SUV sales rise in October but overall sales dip

Toyota raises annual earnings forecast as operating profit climbs 34%
Latest Articles 11/05/26

Toyota raises annual earnings forecast as operating profit climbs 34%

October new-vehicle sales remain on pace to meet 2026 forecast
Latest Articles 11/05/26

October new-vehicle sales remain on pace to meet 2026 forecast

Canada says US midterms won’t change its trade stance
Latest Articles 11/05/26

Canada says U.S. midterms won’t change its trade stance

How dealerships can become less dependent on market conditions
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How dealerships can become less dependent on market conditions

Why service leaders must teach ELR to their teams
Latest Articles 11/05/26

Why service leaders must teach ELR to their teams


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