TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

customer lifetime value
Sales & Marketing

Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime Value approach

- October 13, 2021
The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and CEO of Force Marketing, John Fitzpatrick....
Roger Love
Sales & Marketing

How long will used car values stay high? KBB’s Micah Tindor weighs in

- October 12, 2021
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with Senior Director of KBB Instant Cash Offer, Micah Tindor. Lopes gets straight to the point...
dealer
Sales & Marketing

When dealers and partners match talent and tech, consumer experience shines

- October 12, 2021
Personalization is at the core of the way we shop for and purchase everything these days. From groceries to cars, consumers want a fast, easy, and uniquely satisfying experience that...
success customer experience
Sales & Marketing

4 psychological phases customers may experience that can prevent a sale

- October 11, 2021
On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology, discusses the risk some dealers are putting their businesses in right now. The marketplace is going to...
social media
Sales & Marketing

Tips to improve your social media relationships

- October 11, 2021
In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan know that 88-years later, GM would...
Sales & Marketing

Greenway Auto COO Casey Coffey discusses benefits of new marketing solution

- October 8, 2021
On today’s show, we’re pleased to welcome Hugh Hathcock, Owner of Velocity Automotive Solutions and we’re also joined by Casey Coffey, Chief Operating Officer of Greenway Automotive.  The used car industry...
Dawson
Sales & Marketing

Jonathan Dawson on how car dealers can create more value for their customers

- October 8, 2021
Sellchology, a term coined by sales trainer Jonathan Dawson, is the philosophy of selling through psychology. In today’s digital environment it is critical for sales teams and managers to understand...
Sales & Marketing

Ford drives a lifestyle brand growth strategy

- October 8, 2021
Launching off its successful Bronco and Mustang Mach E, Ford wants to expand the brand that once partnered with Versace to sell $1,135 Ford branded hoodies. To help move that along,...
marketing used cars
Sales & Marketing

The adjustments car dealers need to make to improve profitability

- October 7, 2021
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
loyalty marketing program
Sales & Marketing

The critical missing piece to your digital sales strategy

- October 7, 2021
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the most critical piece in your digital sales strategy, which is your engagement process or strategy. You...


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CBT News
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