5 effective ways to sell the value of the phone call
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains the best ways to create value for every lead that gets followed up with a phone...
TSLA397.400-12.5902%
GM71.150-1.95%
F12.825-0.205%
RIVN12.763-0.5875%
CYD50.035-0.405%
HMC25.2250.015%
TM185.050-2.32%
CVNA64.765-1.255%
PAG157.815-1.935%
LAD257.740-7.15%
AN179.890-2.05%
GPI307.120-10.06%
ABG174.200-2.08%
SAH72.505-1.555%
TSLA397.400-12.5902%
GM71.150-1.95%
F12.825-0.205%
RIVN12.763-0.5875%
CYD50.035-0.405%
HMC25.2250.015%
TM185.050-2.32%
CVNA64.765-1.255%
PAG157.815-1.935%
LAD257.740-7.15%
AN179.890-2.05%
GPI307.120-10.06%
ABG174.200-2.08%
SAH72.505-1.555%
TSLA397.400-12.5902%
GM71.150-1.95%
F12.825-0.205%
RIVN12.763-0.5875%
CYD50.035-0.405%
HMC25.2250.015%
TM185.050-2.32%
CVNA64.765-1.255%
PAG157.815-1.935%
LAD257.740-7.15%
AN179.890-2.05%
GPI307.120-10.06%
ABG174.200-2.08%
SAH72.505-1.555%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
The unique challenges dealer groups are facing when comparing marketing reports
On the latest episode of Auto Marketing Now, host Brian Pasch talks about the unique challenges dealer groups face when trying to compile comparison marketing reports.
One of the biggest challenges is...
Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime Value approach
The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and CEO of Force Marketing, John Fitzpatrick....
How long will used car values stay high? KBB’s Micah Tindor weighs in
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with Senior Director of KBB Instant Cash Offer, Micah Tindor. Lopes gets straight to the point...
When dealers and partners match talent and tech, consumer experience shines
Personalization is at the core of the way we shop for and purchase everything these days. From groceries to cars, consumers want a fast, easy, and uniquely satisfying experience that...
4 psychological phases customers may experience that can prevent a sale
On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology, discusses the risk some dealers are putting their businesses in right now. The marketplace is going to...
Tips to improve your social media relationships
In a 2016 article from Harvard Business Review, General Motors recounts how it began its consumer research department in 1933. Little did Alfred Sloan know that 88-years later, GM would...
Greenway Auto COO Casey Coffey discusses benefits of new marketing solution
On today’s show, we’re pleased to welcome Hugh Hathcock, Owner of Velocity Automotive Solutions and we’re also joined by Casey Coffey, Chief Operating Officer of Greenway Automotive.
The used car industry...
Jonathan Dawson on how car dealers can create more value for their customers
Sellchology, a term coined by sales trainer Jonathan Dawson, is the philosophy of selling through psychology. In today’s digital environment it is critical for sales teams and managers to understand...
Ford drives a lifestyle brand growth strategy
Launching off its successful Bronco and Mustang Mach E, Ford wants to expand the brand that once partnered with Versace to sell $1,135 Ford branded hoodies.
To help move that along,...
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