The 4 soft phone skills that will matter in 2022
When going on a first date, you wouldn’t show up looking like you just rolled out of bed, would you? Of course not! You'd go the extra mile to make...
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Expect strong new and used car sales in 2022 due to ‘pent-up consumer demand’
Industry experts are predicting that dealer activity in the new year will be easily sustained courtesy of above-normal consumer demand for vehicles. The effects of inventory shortages have developed a...
VAN’s Tom Gregg discusses the challenges dealers face with private acquisitions
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...
5 habits of a successful BDC manager
More than ever, the internet and phones are the “new” showroom, making your BDC a conduit to your bricks-and-mortar store. Increasingly, agents have the critical role of converting online shoppers...
The biggest enemy you will face in auto sales
For years, car dealership employees believed and were taught that customers were the 'enemy.' On the latest edition of Straight to the Point, host Frank J. Lopes debunks that school of thought...
Digital retailing inspired by the next generation
Allow me to break down digital retailing in its most simple form. It’s the utilization of a website to allow consumers to purchase products and services. In today's automotive environment,...
Peter Leto’s guide for car dealers as the auto industry looks to the future
Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with Peter Leto, CEO of Foundation Direct and formerly, Google's Head of Automotive Retail for eleven...
Boost your digital retailing experience
We know consumers are information-hungry, as it drives their car buying decisions. Sixty-five percent of consumers spend over a month researching their next purchase, according to Deloitte; with 31 percent...
3 essential questions business owners need to ask about their marketing plans
Are you struggling to effectively market your business? If so, Mike Michalowicz, serial entrepreneur, leader of two new multi-million-dollar ventures, and author, recommends asking yourself three critical questions which can be...
Remarketing and retargeting your online parts customers
Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are two specific marketing strategies that every...
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