TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

car buying experience
Sales & Marketing

How video messaging can help your car dealership earn more customers

- January 24, 2022
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses how car dealers can re-engage with customers who left the dealership without making a purchase....
MSRP
Sales & Marketing

Navigating vehicle pricing in 2022. Why some dealers are listing above MSRP

- January 24, 2022
These days, it feels like any notion of “normal” went out the window a long time ago.  Dealers used to compete by delivering exceptional customer service, quality products, and fair market...
study
Sales & Marketing

New dealer study from eLend Solutions reveals key insights into digital retailing

- January 20, 2022
Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Our guest today is Pete MacInnis, CEO of eLEND Solutions, who is here to talk about the findings in a...
Sales & Marketing

Strategies your car dealership can use to reach new benchmarks this year

- January 20, 2022
How prepared are you for success in this first quarter of 2022? Typically a new year means car dealers are armed with new goals and resolutions, but could there be...
LinkedIn
Sales & Marketing

4 reasons why LinkedIn should be a go-to for customer acquisition 

- January 20, 2022
Instagram, Twitter, and Meta (formerly Facebook) may likely already be on your radar for customer acquisition and brand expansion. If they are, it's with good reason as all three offer...
car dealers
Sales & Marketing

How car dealers can gain a competitive edge in the turbulent used car market

- January 19, 2022
Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Car dealerships tackled some major headwinds in 2021 as supply chain shortages put the brakes on new car production. Car...
digital retailing
Sales & Marketing

Where is digital retailing headed in 2022 and how can car dealers prepare? – Aaron Bickart | EVP at OfferLogix

- January 18, 2022
We’ve seen tremendous changes as well as innovation in the automotive industry throughout the past year, so what’s in store for 2022? Today on Inside Automotive, we're pleased to welcome...
Roger Love
Sales & Marketing

How to evaluate the success of your social media strategy

- January 18, 2022
Nobody can deny the power of social media in our society. However, many car dealers are still not taking advantage of advertising opportunities on social media platforms, especially Facebook. On...
reconditioning
Sales & Marketing

The importance of reducing time-on-task in your car dealership’s recon department

- January 17, 2022
As auto dealerships continue to navigate the challenges of a prolonged new vehicle inventory shortage and disruptions within the supply chain, many now face mounting pressure to find or better...
car dealers
Sales & Marketing

How car dealers can better source used car inventory in 2022

- January 17, 2022
Dealerships faced major headwinds in 2021 as an anticipated shortage of critical vehicle components like semiconductor chips put the brakes on new car production. This challenged car dealers to turn...


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