TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Automotive Standards Council
Sales & Marketing

What is Google Analytics 4 and why does your car dealership need it?

- February 9, 2022
Google Analytics is critical for auto dealers to measure the effectiveness of their marketing strategies. It can also track where consumers go on your website and what tools they use. ...
data
Sales & Marketing

How to take control of your data and generate value for your customers

- February 8, 2022
2021 reaffirmed that the strength of the local car dealer is the winning model. Now, in 2022, it's time for car dealers to take control of their data, their customer...
Sales & Marketing

Are you asking customers the right questions at your car dealership?

- February 8, 2022
Welcome to another edition of Inside Automotive with Jim Fitzpatrick who is joined by Sean Gardner, instructor and sales trainer with the Joe Verde Group.  For over 35 years...
car sales professional
Sales & Marketing

How to be a well-liked car sales professional

- February 7, 2022
Whether it’s posting a selfie on your social media or seeking approval from your sales manager for a job well done, every facet of our society is driven by the...
Sales & Marketing

How to completely crush your sales goals this year – Matt Easton | Easton University

- February 4, 2022
On the heels of an unpredictable, yet robust and profitable year for many, car dealers are starting to incorporate unique strategies to close more deals. Whether you’re a manager or...
Price
Sales & Marketing

Strategizing for the return of new and used car inventory

- February 3, 2022
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer...
auto sales training, fuels, fuel
Sales & Marketing

Need auto sales training? Look to your vendors.

- February 2, 2022
Auto sales training is delivering a poor experience because programs were not designed with modern retailing in mind. In fact, I wouldn’t hire any of the trainers you can find...
customer journeys
Sales & Marketing

5 key areas car dealers can optimize to create superior customer journeys

- February 1, 2022
Car shoppers today don't evaluate parts of the journey, they evaluate the sum of the journey, and how frictionless their path to the transaction is. On this edition of Inside...
Sales & Marketing

Jennifer Suzuki’s ‘competitive not complacent’ mindset for progressive car dealers

- February 1, 2022
Before the competition and inventory ramps back up, now is the time to make sure your house is in order. Joining us now to talk about what she’s seeing in...
marketing
Sales & Marketing

How to make the most of your car dealership’s digital marketing opportunities – Robert Dimson | Cox Automotive

- January 31, 2022
Buyers today want to shop with the brands and the people they trust. Cox Automotive has done a lot of work around lead quality and consumer buying signals. Here to...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.