TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

2 entrepreneurial lessons car dealers can apply to acquire more used vehicles – Randy Kobat | Cox Automotive

- March 7, 2022
Today on Inside Automotive, we’re pleased to welcome Randy Kobat, Vice President of Operations at Cox Automotive, to talk to us about used vehicle inventory acquisition, how dealers can win...
Sales & Marketing

Finding balance between customer pay work and reconditioning – Mike Boyd | iRecon

- March 3, 2022
Today on Inside Automotive, anchor Jim Fitzpatrick is joined by Mike Boyd, Founder of vAuto’s iRecon platform. After running used car departments for years, Boyd founded the software solution iRecon,...
car buying
Sales & Marketing

Mastering the car buying experience in a digital world

- March 3, 2022
Today on Inside Automotive, anchor Jim Fitzpatrick is joined by Tim Mullins, National Sales Vice President at Capital One, to share his insight into the modern car buying process and...
Autotrader
Sales & Marketing

The most important thing car dealers should do in today’s marketplace – Kevin LeSage | Autotrader

- March 2, 2022
What are you doing to drive success in today’s marketplace? Today on Inside Automotive, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader US, to give...
Digital Dealership System
Sales & Marketing

How Digital Dealership System is helping car dealers reimagine the in-store customer experience

- March 2, 2022
Today on Inside Automotive, we’re pleased to welcome Todd Katcher, Managing Partner at Digital Dealership System, a premier digital sign and interactive kiosk solution for car dealers. In this segment,...
Automotive Standards Council
Sales & Marketing

Banks are distancing themselves from digital retailing providers. What does this mean for you?

- March 2, 2022
Recently, US Bank decided to pull their instant lending rates from certain digital marketing feeds that power many digital retailing tools. US Bank isn't the only financial institution rethinking its...
car buying experience
Sales & Marketing

Letting your customers be in control of the car buying experience

- February 28, 2022
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses why customers should have more control of their car buying experience. Selling vehicles on a...
Carvana
Sales & Marketing

Carvana expansion shows the importance of growing online car sales

- February 25, 2022
Carvana announced this week it had opened its brand new campus in Georgia, which is one of its largest campuses and will add 1,500 jobs in the state. This marks...
Sales & Marketing

How the auto industry’s digital transformation is changing marketing – Bob George | Dealer.com

- February 23, 2022
Car dealers have learned now more than ever how to react quickly and stay resilient when faced with challenges. However, reactivity can only get you so far, especially as short-term...
loyalty marketing program
Sales & Marketing

How to improve your car dealership’s first-party data with guest Brian Toole

- February 23, 2022
Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with Brian Toole, Director of Carpathic, to take a deep dive into managing first-party data at the dealership...


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
Latest Articles 09/05/26

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.