Need auto sales training? Look to your vendors.
Auto sales training is delivering a poor experience because programs were not designed with modern retailing in mind. In fact, I wouldn’t hire any of the trainers you can find...
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
5 key areas car dealers can optimize to create superior customer journeys
Car shoppers today don't evaluate parts of the journey, they evaluate the sum of the journey, and how frictionless their path to the transaction is. On this edition of Inside...
Jennifer Suzuki’s ‘competitive not complacent’ mindset for progressive car dealers
Before the competition and inventory ramps back up, now is the time to make sure your house is in order. Joining us now to talk about what she’s seeing in...
How to make the most of your car dealership’s digital marketing opportunities – Robert Dimson | Cox Automotive
Buyers today want to shop with the brands and the people they trust. Cox Automotive has done a lot of work around lead quality and consumer buying signals. Here to...
Twitter’s Guy Schueller shares advice for auto marketers as EVs gain momentum and chip shortages linger
Trends come and trends go, so what should your team be focused on for continued success in this new year? On today's edition of Inside Automotive, we’re pleased to welcome...
How electric cars are changing the way consumers buy cars
The auto industry, for both new and used cars, is one of the most rigid hold outs in the transition to digital sales. While you can book travel or open...
3 areas forward-thinking car dealers should focus on for better used car management
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer...
Tech evangelist and VC expert Guy Kawasaki on 2022 marketing trends and consumer expectations
The pandemic profoundly impacted and changed the way many of us conduct business. It forced some to innovate and others to shift online. While we are still dealing with the...
Is low inventory messing up your dealership’s website experience?
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses website design and the impact that low inventory has on the...
Why active listening is the no. 1 selling tip for women car buyers
People forget that the art of selling starts by understanding the art of listening. Even better is active listening, the practice of preparing to listen, observing what verbal and non-verbal...
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