Understand the consumer to master their experience
The pressure for convenient, online options has driven dealers to find new ways of doing business, while upholding their tried and true operations at the same time.
The result? A balancing...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How CDK CarSource is transforming wholesale profitability for car dealers – Fred Fordin | CDK Global
CDK Global recently launched CDK CarSource, an online wholesale marketplace that connects car dealers to used vehicle inventories across the country. Today on Inside Automotive, we're pleased to welcome back...
Reynolds and Reynolds reveals 3 key areas of focus for 2022
Today on Inside Automotive, we’re pleased to welcome Chris Walsh, the brand new President of the Reynolds and Reynolds Company, and we’re also joined by Dave Bates, the Chief Customer...
CEO Mike Manley on AutoNation’s stunning Q4 earnings results
Yesterday, AutoNation, Inc. (NYSE: AN) released the results of its most profitable quarter in its history. Revenues came out to $6.6 billion, an increase of 14% year-over-year. Adjusted earnings per...
The 3-part lead response email guaranteed to get a reply
Automated email replies always feel dismissive to me. Like my inquiry is not important enough for an actual person to reply. Yet, most dealership CRMs are configured to automatically send...
Dealer Advantage: Looking back at 3 key areas car dealers should re-visit in 2022
In this episode of the Dealer Advantage series, Lori Wittman, SVP Dealer Software Solutions, Cox Automotive re-visits three best practices car dealers implemented last year that are still crucial in...
Customers pay over MSRP for most purchases in January, report finds
In a seller’s market, holding firm on price is expected. For four out of every five car buyers in January, the dealership where they purchased a vehicle didn’t just hold...
Why instant payment accuracy can help your dealer partners sell more cars – Aaron Bickart | EVP at OfferLogix
How are you ensuring that your car dealership is providing remarkable customer service? Today on Inside Automotive, we're pleased to welcome back Aaron Bickart, Executive Vice President and General Manager...
Cox Automotive’s Dale Pollak shares his best practices for sourcing used car inventory in today’s climate
Dale Pollak grew up a dealership kid in Indiana and worked alongside his father Les, to learn the car business. Dale ran his own line of successful stores for years...
January U.S. auto sales: Low inventory still cause for concern; transaction prices set record
2022 U.S. auto sales kicked things off with a SAAR (seasonally adjusted annual rate) of 15.2, the highest monthly SAAR reported since June of 2021. On this edition of Inside...
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