The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Service Customers Buy Prepaid Maintenance Programs

Ryan Williams - May 27, 2016

A Win-Win For All By Ryan Williams Customers naturally sense that prepaid maintenance plans will help them develop habits of healthy vehicle maintenance – routine, a plan, and a budget, and typically for...

Sales & Marketing

New research shows that millennials are letting off the brakes and actually owning cars

CBT News - May 26, 2016

So when millennials want to make an impact on something...they make sure everyone knows, including the auto industry. As we have told you of late, millennials are warming up...

Sales & Marketing

Two things you need to know about the changes in millennial shopping habits

CBT News - May 23, 2016

It was just last year we were talking about millennials and their lack of desire to own their own cars. But according to Fox Business, Dealertrack’s Vice President of...

Sales & Marketing

Five tips that will keep your dealership evolving into the tech world for the next 10 years.

CBT News - May 12, 2016

So, with the evolving tech world all around the auto industry, some people believe dealers will need to evolve as well to keep up. In a recent article by...

Sales & Marketing

Self-Driving Vehicles and Dealership Opportunities

Jonathan Charak - April 29, 2016

New technologies Will Require New Insurance Coverages and New Risk Management Strategies BY Jonathan Charak The inevitable march forward of automated vehicle technology (self-driving vehicles) has generated a lot of discussion about the...

Sales & Marketing

Transparency In Service Customers From Straying

Mary Welch - April 29, 2016

Dealer Fights Customer Flight With Prices and Value By Mary Welch Need a four-wheel alignment or cabin air filter replacement but am not sure the dealership will give you the best price? Don’t...

Sales & Marketing

Cheap gas, so what does that mean shoppers want when they visit your lot?

CBT News - April 28, 2016

We’re a month away from summer...and of course, that’s when consumers really use their vehicles to travel. It’s the perfect timing for a new report from AAA... which says: ...

Sales & Marketing

Key measures ensure Service Department Retail Health

John Fairchild - April 28, 2016

Checking Your Service Department's Health By John Fairchild Owners and general managers need to feel the pulse of the Service Department constantly. Service retail metrics can be misleading and frankly overwhelming. Knowing...

Sales & Marketing

Creating Great Chemistry With Women Customers

Anne Fleming - April 27, 2016

Combine the proper ingredients to boost your bottom line By Anne Fleming Many combinations of formulas can work, but finding the optimal chemistry with women customers can seem complex. Use this handy chart from...

Sales & Marketing

Learn about one dealerships guaranteed customer incentives

CBT News - April 20, 2016

So when you look around dealerships now, you’ll see free coffee and free snacks...certainly a bonus for customers, but are those things (or whatever your dealership offers for free) important...

Sales & Marketing

Service Customers Buy Prepaid Maintenance Programs

New research shows that millennials are letting off the brakes and actually owning cars

Two things you need to know about the changes in millennial shopping habits

Five tips that will keep your dealership evolving into the tech world for the next 10 years.

Self-Driving Vehicles and Dealership Opportunities

Transparency In Service Customers From Straying

Cheap gas, so what does that mean shoppers want when they visit your lot?

Key measures ensure Service Department Retail Health

Creating Great Chemistry With Women Customers

Learn about one dealerships guaranteed customer incentives

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