TSLA398.376-11.6142%
GM71.840-1.26%
F13.0600.03%
RIVN12.925-0.425%
CYD49.520-0.92%
HMC25.2550.045%
TM185.340-2.03%
CVNA62.410-3.61%
PAG159.215-0.535%
LAD260.080-4.81%
AN180.160-1.78%
GPI310.110-7.06989%
ABG178.1201.84%
SAH74.1500.09%
TSLA398.376-11.6142%
GM71.840-1.26%
F13.0600.03%
RIVN12.925-0.425%
CYD49.520-0.92%
HMC25.2550.045%
TM185.340-2.03%
CVNA62.410-3.61%
PAG159.215-0.535%
LAD260.080-4.81%
AN180.160-1.78%
GPI310.110-7.06989%
ABG178.1201.84%
SAH74.1500.09%
TSLA398.376-11.6142%
GM71.840-1.26%
F13.0600.03%
RIVN12.925-0.425%
CYD49.520-0.92%
HMC25.2550.045%
TM185.340-2.03%
CVNA62.410-3.61%
PAG159.215-0.535%
LAD260.080-4.81%
AN180.160-1.78%
GPI310.110-7.06989%
ABG178.1201.84%
SAH74.1500.09%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Story 2
Sales & Marketing

New study reveals the importance of online reviews and who engages in them.

- April 19, 2016
The focus remains the same for your dealership...making the car buying process better for customers. And evidently, some dealerships are doing a better job (as far as their reputation...
story2_041216
Sales & Marketing

Don’t think ads on google actually work for the automotive industry?

- April 12, 2016
First announced in beta last May, Google has now launched its specialized mobile search ads for dealers. Media writer, Ginny Marvin reports that model automotive ads and dealer automotive...
Sales & Marketing

What do you do when you have to change your TV and radio advertising because of the political ad frenzy?

- April 7, 2016
Unless you have lived on another planet the last year or have been buried under a rock, you might have noticed all of political ads that are currently running on...
automotive compliance
Sales & Marketing

Automotive Compliance vs. Ethics: The Lines are Getting Blurry

- March 30, 2016
Taking an ethical approach may seem hard but has long-term benefits By Jim Radogna Ethics and compliance are different from each other, but both are vitally important to the long-term success of dealerships...
test drive
Sales & Marketing

Turn a Test Drive Into A Sale

- March 30, 2016
Internet Research Takes Out Emotion; Test Drive Puts it Back By Mark Tewart  In that path there are specific things that can be done to increase the likelihood of there being a nexus...
ad clutter
Sales & Marketing

Too Much Ad Clutter Hurts Online Searches

- March 28, 2016
Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline....
id drive
Sales & Marketing

ID Drive’s Finance Pre-qualification Abilities Shorten Sales Times

- March 27, 2016
Better Closing Rates and Customer Satisfaction Among the Benefits By Pete MacInnis Dealers and their F&I managers are always looking for an easier and quicker way to pre-qualify customers in order to shorten...
facebook ads
Sales & Marketing

Facebook Ads Target Service Customers

- March 27, 2016
Unlocking Digital Gold Mine in the Service Department By Glenn Pasch Think of the Gold Rush of the early 1900’s. People crossed the country because they heard there was a way to find...
Story 2
Sales & Marketing

How does your dealership respond to online queries by car shoppers?

- March 15, 2016
If you work at a Porsche dealership, give yourself a pat on the back. According to Edmunds.com, Porsche grabbed the top spot in a new study that measured how...
Millenials
Sales & Marketing

Believe it or not, they’re the largest generation in the U.S., and they’re buying a lot of cars.

- March 14, 2016
Millennials are a large group: from recent college graduates, to married couples living in suburbia, they bought four million cars and trucks last year...second only to baby boomers. ...


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