Cheap gas, so what does that mean shoppers want when they visit your lot?
We’re a month away from summer...and of course, that’s when consumers really use their vehicles to travel. It’s the perfect timing for a new report from AAA... which says: ...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Key measures ensure Service Department Retail Health
Checking Your Service Department's Health
By John Fairchild
Owners and general managers need to feel the pulse of the Service Department constantly. Service retail metrics can be misleading and frankly overwhelming. Knowing...
Creating Great Chemistry With Women Customers
Combine the proper ingredients to boost your bottom line
By Anne Fleming
Many combinations of formulas can work, but finding the optimal chemistry with women customers can seem complex.
Use this handy chart from...
Learn about one dealerships guaranteed customer incentives
So when you look around dealerships now, you’ll see free coffee and free snacks...certainly a bonus for customers, but are those things (or whatever your dealership offers for free) important...
New study reveals the importance of online reviews and who engages in them.
The focus remains the same for your dealership...making the car buying process better for customers. And evidently, some dealerships are doing a better job (as far as their reputation...
Don’t think ads on google actually work for the automotive industry?
First announced in beta last May, Google has now launched its specialized mobile search ads for dealers. Media writer, Ginny Marvin reports that model automotive ads and dealer automotive...
What do you do when you have to change your TV and radio advertising because of the political ad frenzy?
Unless you have lived on another planet the last year or have been buried under a rock, you might have noticed all of political ads that are currently running on...
Automotive Compliance vs. Ethics: The Lines are Getting Blurry
Taking an ethical approach may seem hard but has long-term benefits
By Jim Radogna
Ethics and compliance are different from each other, but both are vitally important to the long-term success of dealerships...
Turn a Test Drive Into A Sale
Internet Research Takes Out Emotion; Test Drive Puts it Back
By Mark Tewart
In that path there are specific things that can be done to increase the likelihood of there being a nexus...
Too Much Ad Clutter Hurts Online Searches
Is a Website Personalization Strategy for You?
By Russ Chandler
In this day and age, your website is, arguably, the most important aspect of your dealership’s overall marketing — both online and offline....
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