Does Your Fixed-Ops Give a ROI?
Comfort Zones versus Accountability
BY DON REED
As a dealer, did last year bring you the return on investment that you expected? As a general manager did you meet or exceed your...
TSLA396.630-13.36%
GM72.375-0.725%
F13.1650.135%
RIVN12.825-0.525%
CYD50.380-0.06%
HMC25.2750.065%
TM185.660-1.71%
CVNA62.480-3.54%
PAG160.5500.8%
LAD260.260-4.63%
AN180.910-1.03%
GPI314.080-3.1%
ABG180.4104.13%
SAH75.0701.01%
TSLA396.630-13.36%
GM72.375-0.725%
F13.1650.135%
RIVN12.825-0.525%
CYD50.380-0.06%
HMC25.2750.065%
TM185.660-1.71%
CVNA62.480-3.54%
PAG160.5500.8%
LAD260.260-4.63%
AN180.910-1.03%
GPI314.080-3.1%
ABG180.4104.13%
SAH75.0701.01%
TSLA396.630-13.36%
GM72.375-0.725%
F13.1650.135%
RIVN12.825-0.525%
CYD50.380-0.06%
HMC25.2750.065%
TM185.660-1.71%
CVNA62.480-3.54%
PAG160.5500.8%
LAD260.260-4.63%
AN180.910-1.03%
GPI314.080-3.1%
ABG180.4104.13%
SAH75.0701.01%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Is Your Negotiating Process Hurting You?
Thinking Like a Customer Might Seal the Deal
By: Mark Tewart
It’s a fact that the majority of customers still want to negotiate. Depending on the formal study you may read, they...
Falling into Selling Patterns Won’t Deliver Sales
CHALLENGE YOURSELF
By Cory Mosley
I doubt Janet Jackson was thinking about the car business when she wrote, “What Have You Done for Me Lately.” But the title of her 1986 single...
Grant Cardone tips to help selling cars to family, friends and neighbors
How many times do you communicate with family members? Maybe mom and dad (a couple of times a week)? Your cousins (maybe you see them at family gatherings)?...
Should your dealership go after women…when marketing and advertising?
So here’s a question: do you ever see the day where your dealership will market and advertise just to women? Recently, we told you about a Bloomberg story that said...
6 steps to dealership compliance success
Is your dealership on the path compliance, as far as current auto lending compliance practices are concerned? Well, if you’re not, Stephen Roennau , Vice President of Compliance for...
Do you have a high turnover rate at your dealership? One dealership might help improve your store
What is your goal and objective as a dealership: Improve the customer experience and foster loyalty, right? Well, one way of doing that (certainly) is hiring the right people and...
Current Retail Automotive Trends and Future Opportunities
Survey shows trends in financing, experience, technology and demographics
By: Byan Ignozzi
PricewaterhouseCoopers (PwC) recently conducted its 2016 International Automotive Lending & Leasing Survey. This survey brought together and explained retail automotive...
Target Your Car Shopper E-Mails
Send OnPoint Target Car Shopper E-mails to Different Customers for Better Value
BY AMY FARLEY
Not all customers are created equal. That’s something dealers know well, and it’s why you use different sales...
The Value of Creating Websites For Dealerships
Third Party Shortcuts May Not Be the Answer To Creating a Website
BY Russ Chandler
Whether you realize it or not, there’s a tremendous shift occurring in the automotive industry in creating websites....
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