TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

How Dealers can Save Advertising Dollars this Election Season

- August 16, 2016
How Dealers can Save Advertising Dollars this Election Season Watch our interview with Jennifer Paine from Lotlinx as she discusses their upcoming webinar discussing where you should spend your marketing dollars...
Sales & Marketing

Attitude matters in Customer Service

- August 15, 2016
Attitude matters in Customer Service I’ve known Dennis Tilko for more than 30 years. In all that time, the only thing that’s changed is his attitude. It keeps getting more and...
Perceptions
Sales & Marketing

Changing Consumer Perceptions

- August 11, 2016
Changing Consumer Perceptions We sat down with Max  Zanan who is the Founder and CEO of Total Dealer Compliance. Max told us that Dealers should do 3 things to help change...
Sales & Marketing

Tips on how to build a strong Dealership Relationship

- August 8, 2016
Tips on how to build a Strong Dealership Relationship Perfect start to a happy dealership relationship By Rian Locadia That new car smell, the new features, showing off to your friends and coworkers. These...
Sales & Marketing

Karl Brauer from KBB reviews July’s numbers

- August 4, 2016
Karl Brauer from KBB reviews July's numbers Karl Brauer of Kelly Blue Book talks to CNBC about July's Numbers and how he anticipates the rest of the year to look. Watch the...
CBT News Placeholder
Sales & Marketing

How Football Training Camp Brings Sales

- July 30, 2016
Editor's Note By Mary Welch Roger Scholfield’s father had a plaque in his used car dealership office in Augusta, Kanas. It read “Service Means Sales.” Vic Scholfield’s, Roger’s father, was a firm believer...
automotive marketing
Sales & Marketing

The 10% Solution

- July 28, 2016
Steps to Delivery on Your Marketing By Glenn Pasch Every month dealers spend anywhere from $10K to over $100K a month on automotive marketing. From traditional ads on TV, radio, newspapers, direct mail...
Scholfield Honda
Sales & Marketing

Service Means Sales

- July 28, 2016
A Service-First Philosophy Keeps Honda Dealership Growing By Mary Welch Vic Scholfield was a visionary when it came to customer service. Scholfield, and his brother Dick, opened up a used car lot in...
sales to service
Sales & Marketing

The Sales to Service Handoff

- July 27, 2016
Perfect start to a happy dealership relationship By Rian Locadia That new car smell, the new features, showing off to your friends and coworkers. These are all the joys of the new car...
Sales & Marketing

Does your Marketing Connect with your Target Audience?

- July 26, 2016
Does your Marketing Connect with your Target Audience? Watch our interview with Kathi Kruse on how to communicate with your target audience with Advertising and Marketing. Find out more about Kathi


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Courtesy Automotive Group adds two Tucson dealerships
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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