Connecting With Your Customers
Don't skip this in your Service Drive
By John Fairchild
When a customer enters the Service Drive, do you smile? Do you make eye contact? Do you say hello? Do you introduce...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Are you losing clients because of data breaches?
The people have spoken - data breaches
Listen up, the people have spoken when it comes to the security of a dealership. In a new survey conducted by Total Dealer Compliance,...
Psychology Behind Video Marketing, Emotions and Sales
It’s All About Emotion
By Gina Reuscher
In today's world filled with massive amounts of information and intense competition for consumers' attention, finding a way to cut through the clutter is critically...
Make Dealership Compliance Your Friend
Dealership Defensive Game Plan
By: Jim Radogna
In many dealerships, the thought of putting together a compliance program is similar to contemplating a diet and exercise regimen: you know it’s something you...
Does Your Fixed-Ops Give a ROI?
Comfort Zones versus Accountability
BY DON REED
As a dealer, did last year bring you the return on investment that you expected? As a general manager did you meet or exceed your...
Is Your Negotiating Process Hurting You?
Thinking Like a Customer Might Seal the Deal
By: Mark Tewart
It’s a fact that the majority of customers still want to negotiate. Depending on the formal study you may read, they...
Falling into Selling Patterns Won’t Deliver Sales
CHALLENGE YOURSELF
By Cory Mosley
I doubt Janet Jackson was thinking about the car business when she wrote, “What Have You Done for Me Lately.” But the title of her 1986 single...
Grant Cardone tips to help selling cars to family, friends and neighbors
How many times do you communicate with family members? Maybe mom and dad (a couple of times a week)? Your cousins (maybe you see them at family gatherings)?...
Should your dealership go after women…when marketing and advertising?
So here’s a question: do you ever see the day where your dealership will market and advertise just to women? Recently, we told you about a Bloomberg story that said...
6 steps to dealership compliance success
Is your dealership on the path compliance, as far as current auto lending compliance practices are concerned? Well, if you’re not, Stephen Roennau , Vice President of Compliance for...
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