TSLA400.840-9.15%
GM72.365-0.735%
F13.1250.095%
RIVN12.875-0.475%
CYD50.200-0.24%
HMC25.3450.135%
TM186.260-1.11%
CVNA62.210-3.81%
PAG159.285-0.465%
LAD258.485-6.405%
AN179.645-2.295%
GPI311.270-5.91%
ABG179.3903.11%
SAH74.5000.44%
TSLA400.840-9.15%
GM72.365-0.735%
F13.1250.095%
RIVN12.875-0.475%
CYD50.200-0.24%
HMC25.3450.135%
TM186.260-1.11%
CVNA62.210-3.81%
PAG159.285-0.465%
LAD258.485-6.405%
AN179.645-2.295%
GPI311.270-5.91%
ABG179.3903.11%
SAH74.5000.44%
TSLA400.840-9.15%
GM72.365-0.735%
F13.1250.095%
RIVN12.875-0.475%
CYD50.200-0.24%
HMC25.3450.135%
TM186.260-1.11%
CVNA62.210-3.81%
PAG159.285-0.465%
LAD258.485-6.405%
AN179.645-2.295%
GPI311.270-5.91%
ABG179.3903.11%
SAH74.5000.44%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

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Saving Car Shoppers Time

- August 23, 2016
Saving Car Shoppers Time We talked with Pete Macinnis of Elend Solutions about how to save customers time. Watch our interview with Pete to see what he says!
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Increasing your Showroom Traffic

- August 18, 2016
Increasing your Showroom Traffic Watch our interview with Jerry Daniels about how to increase the traffic into your showroom.

Building Loyalty Among Customers

- August 17, 2016
Building Loyalty Among Customers Most Porsche owners baby their cars. Dealer Ray Ciccolo decided to appeal to that protective instinct. Service customers at Ciccolo’s Porsche Norwell in suburban Boston stay with the...

How Dealers can Save Advertising Dollars this Election Season

- August 16, 2016
How Dealers can Save Advertising Dollars this Election Season Watch our interview with Jennifer Paine from Lotlinx as she discusses their upcoming webinar discussing where you should spend your marketing dollars...

Attitude matters in Customer Service

- August 15, 2016
Attitude matters in Customer Service I’ve known Dennis Tilko for more than 30 years. In all that time, the only thing that’s changed is his attitude. It keeps getting more and...
Perceptions

Changing Consumer Perceptions

- August 11, 2016
Changing Consumer Perceptions We sat down with Max  Zanan who is the Founder and CEO of Total Dealer Compliance. Max told us that Dealers should do 3 things to help change...

Tips on how to build a strong Dealership Relationship

- August 8, 2016
Tips on how to build a Strong Dealership Relationship Perfect start to a happy dealership relationship By Rian Locadia That new car smell, the new features, showing off to your friends and coworkers. These...

Karl Brauer from KBB reviews July’s numbers

- August 4, 2016
Karl Brauer from KBB reviews July's numbers Karl Brauer of Kelly Blue Book talks to CNBC about July's Numbers and how he anticipates the rest of the year to look. Watch the...
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How Football Training Camp Brings Sales

- July 30, 2016
Editor's Note By Mary Welch Roger Scholfield’s father had a plaque in his used car dealership office in Augusta, Kanas. It read “Service Means Sales.” Vic Scholfield’s, Roger’s father, was a firm believer...
automotive marketing

The 10% Solution

- July 28, 2016
Steps to Delivery on Your Marketing By Glenn Pasch Every month dealers spend anywhere from $10K to over $100K a month on automotive marketing. From traditional ads on TV, radio, newspapers, direct mail...


CBT News
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