TSLA403.130-6.86%
GM72.605-0.495%
F13.2050.175%
RIVN12.905-0.445%
CYD50.7700.33%
HMC25.4050.195%
TM186.642-0.72831%
CVNA63.690-2.33%
PAG159.7900.04%
LAD259.950-4.94%
AN180.750-1.19%
GPI313.470-3.71%
ABG180.2804%
SAH74.8200.76%
TSLA403.130-6.86%
GM72.605-0.495%
F13.2050.175%
RIVN12.905-0.445%
CYD50.7700.33%
HMC25.4050.195%
TM186.642-0.72831%
CVNA63.690-2.33%
PAG159.7900.04%
LAD259.950-4.94%
AN180.750-1.19%
GPI313.470-3.71%
ABG180.2804%
SAH74.8200.76%
TSLA403.130-6.86%
GM72.605-0.495%
F13.2050.175%
RIVN12.905-0.445%
CYD50.7700.33%
HMC25.4050.195%
TM186.642-0.72831%
CVNA63.690-2.33%
PAG159.7900.04%
LAD259.950-4.94%
AN180.750-1.19%
GPI313.470-3.71%
ABG180.2804%
SAH74.8200.76%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

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Becky Chernek: paper or digital menu

- September 14, 2016
Becky Chernek: paper or digital menu Joe Gumm Interviews Becky Chernek host of F&I Today  
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How to get the right sticker price

- September 12, 2016
How to get the right sticker price Joe Gumm Interviews Ned Nielsen, Founder of Monroney Lables.com.
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How to Market to Generation Z

- September 8, 2016
How to Market to Generation Z Joe Gumm Interviews Renee Stephens VP of US Auto Quality of JD Power
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How Dog Lovers can increase your sales

- September 6, 2016
How Dog Lovers can increase your sales Joe Gumm Interviews George Yuman of Yuman Chevrolet in Macon Ga.
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Giving Used Car Lots Facelifts

- September 5, 2016
Giving Used Car Lots Facelifts Joe Gumm Interviews Michael Cohen of Silver Star Motors

August Sales Numbers

- September 2, 2016
August Sales Numbers Joe Gumm goes over August Sales Numbers in the Auto Industry
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Building Used Car Profits with Dale Pollak

- August 30, 2016
Building Used Car Profits with Dale Pollak Dealerships with strong used-car operations share two things in common. They’ve reduced the cost of acquiring inventory cars and recondition them faster. “Margin compression in...
online car sales

Will online car sales hurt you dealership?

- August 29, 2016
Change Is Good If You Embrace It By Michia Rorsheen Judging by the growing trend towards online car buying, it may appear dealerships face a shrinking role in the self-directed economy. Not so,...

Use your Data to Outsell your Competition

- August 29, 2016
Use your Data to Outsell your Competition Joe Gumm sits down with Valerie Vallancourt, Director of Marketing with Outsell. 
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Reach more Customers with Max Steckler

- August 24, 2016
Reach more Customers with Max Steckler We sat down and talked with Max Steckler who is the VP of Digital Products of CDK. We asked him how we can digital reach...


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