Transparent digital retail is a win for dealerships and customers
Consumer apprehension toward car dealerships likely goes way back to the first sale at a dealer. It’s no surprise that people joke that they would rather go to the dentist...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Is your dealership connecting with online buyers the right way?
When it comes to figuring out what buyers want and when they want it, it may be difficult to decide how to use your data. We caught up with Jeff...
How to Handle a Bully Negotiator
"For much of my career, I have had to deal with very smart business people in giant transactions. Sometimes these transactions have aggressive type A-personality buyers. They are intimidating and...
5 Ways To Improve Your Customer Service
The pace of technology is ever-quickening. Feel like your business is struggling to keep up? We do - It’s no secret that the online marketplace and popularity of e-readers have...
Does marketing during big sporting events work for dealers?
Marketing around huge sporting events is garnering a lot of interest for auto makers. According to Jessica Stafford, VP of Marketing with Cox Automotive, these events attract the attention of many...
Does marketing during big sporting events work for dealers?
Marketing around huge sporting events is garnering a lot of interest for auto makers. According to Jessica Stafford, VP of Marketing with Cox Automotive, these events attract the attention of many...
Daily Newscast: Does marketing during big sporting events work for dealers? | 5 Things that will give you a positive mindset all day | Mary Barra discusses the future of the auto business
In today's CBT Newscast for Monday April 3rd, 2017:
Does marketing during big sporting events work for dealers?
Marketing around huge sporting events is garnering a lot of interest for auto makers. According...
Can salespeople use too much digital?
With all the digital platforms your dealership uses, sometimes there are red flags that may cause you to forget about the human connection involved in selling. We spoke to automotive writer...
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