How to properly utilize your CRM
VinSolutions and Joe Webb conducted an industry survey on the utilization of a dealership’s CRM. Disappointingly but surprising they found most dealers are not using their CRM to the capacity...
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Should your BDC work on commission?
We know salespeople and sales managers get paid on results. Should it be the same for those who work in BDC? Jennifer Zorko, Business Development Director for Young Automotive Group...
Lead Capture Vs. Engagement on your dealership website
Joe Gumm recently sat down with Ilana Zur, Head of Business Development at AutoLeadStar to chat about Lead Capture vs. Engagement.
Ilana Zur leads Business Development and is a Solutions Architect...
Daily Newscast: Should BDC work on commission, Trump to lower fuel emission standards and Engaging online buyers
In today’s CBT Newscast for Tuesday March 21, 2017:
Should BDC get paid on results?
We know salespeople and sales managers get paid on results? Should it be the same for those...
Automotive Engagement Conference
A seven-city national tour showing dealers how to measure consumer engagement to eliminate advertising BOTS, BLUNDERS, and BLOAT in their marketing investments.
To find out more about this event, please visit https://pcgcompanies.com/aec.
What does it mean to be successful with retail customers? Interview with Cox Automotive’s Stephen Smith
The auto retail environment today is the most competitive it has ever been. The pressure for dealers to add value to the customer experience is immense. According to Stephen Smith,...
10 ways smart people handle difficult people
In the retail automotive industry we are faced with difficult people on a regular basis. Some are unaware of the negative impact that they have on those around them, and...
How dealers sometimes lose focus with their digital marketing dollars
CBT Founder and CEO Jim Fitzpatrick sat down with Brian Pasch, Founder of PCG Companies, to chat about your dealership’s digital marketing direction and a new tool for measurement. Jim...
Daily Newscast: Mary Barra on making vehicles more affordable, remaining focused with your digital marketing and handling difficult people
In today’s CBT Newscast for Monday March 20, 2017:
What does it mean to be successful with retail customers?
Interview with Stephen Smith from Cox Automotive
The auto retail environment today is the...
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