TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

newscast
Sales & Marketing

Daily Newscast: Does marketing during big sporting events work for dealers? | 5 Things that will give you a positive mindset all day | Mary Barra discusses the future of the auto business

- April 3, 2017
  In today's CBT Newscast for Monday April 3rd, 2017: Does marketing during big sporting events work for dealers? Marketing around huge sporting events is garnering a lot of interest for auto makers. According...
red flags
Sales & Marketing

Can salespeople use too much digital?

- March 31, 2017
  With all the digital platforms your dealership uses, sometimes there are red flags that may cause you to forget about the human connection involved in selling. We spoke to automotive writer...
buyers call
Sales & Marketing

How you should speak when buyers call your dealership

- March 30, 2017
 
digital search
Sales & Marketing

How to find in-market shoppers with digital search

- March 30, 2017
  Engaging with customers is important, especially when it comes to those ready to buy. When it comes to a digital search on your website, how do you know when to...
fear
Sales & Marketing

Overcoming fear that comes with digital marketing

- March 29, 2017
  Fear of change with digital marketing can sometimes be scary and overwhelming. Glenn Pasch, CEO of PCG Companies, gives his advice on finding out how to get a grasp of it...
Sales & Marketing

Grubbs Automotive Group on using technology to bring buyers to your website

- March 29, 2017
Having so many tools for the automotive space can often be confusing, especially if those tools distract your salespeople away from providing your customers with an awesome customer service experience....
Automotive Engagement Conference
Sales & Marketing

Stop losing digital marketing money on Bots and Blunders

- March 28, 2017
   
branding
Sales & Marketing

Making your customers your brand ambassadors – Scott Stratten Keynote

- March 28, 2017
  Scott Stratten, Best-Selling author and Founder of Unmarketing, delivering his keynote at the 2017 CBT Conference and Expo.
newscast
Sales & Marketing

Daily Newscast: Increasing your profits while the industry levels off | Grab the attention of your website visitors | Making your customers your brand ambassadors

- March 28, 2017
  In today’s CBT Newscast for Friday March 28, 2017: Increasing your profits while the industry levels off Dave Zoia, Editorial Director for WardsAuto and 30-year auto industry vet, forecasted 17.3 million vehicles...
Sales & Marketing

Jon Acuff Keynote: The 4 things your dealership needs to navigate change

- March 27, 2017
  Jon Acuff is the New York Times Bestselling author of five books including his most recent, Do Over. For 18 years he’s helped some of the biggest brands in the...


Latest Articles

CBT News heads to Washington, D.C., to host Auto Leadership Summit
Latest Articles 05/19/26

CBT News heads to Washington, D.C., to host Auto Leadership Summit

TrueCar says it will now include mandatory dealer fees in advertised vehicle prices, exceeding FTC standards.
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TrueCar gets ahead of FTC compliance, folds dealer fees into upfront pricing

Elon Musk predicts self-driving domination within a decade as Tesla, Waymo face new recalls
Latest Articles 05/19/26

Elon Musk predicts self-driving domination within a decade as Tesla, Waymo face new recalls

S&P Global Mobility opens FeeSync to entire automotive industry at no cost, establishing first-of-its-kind dealer fee transparency infrastructure
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S&P Global Mobility opens FeeSync to entire automotive industry at no cost, establishing first-of-its-kind dealer fee transparency infrastructure

EV fee bill sparks backlash, Stellantis outlines U.S. turnaround, Nissan boosts retail share
Latest Articles 05/19/26

EV fee bill sparks backlash, Stellantis outlines U.S. turnaround, Nissan boosts retail share

House bill targeting EV and PHEV owners sparks environmental backlash
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House bill targeting EV and PHEV owners sparks environmental backlash

Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery
Latest Articles 05/19/26

Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery

Nissan says dealer-focused strategy
Latest Articles 05/19/26

Nissan says dealer-focused strategy boosted retail market share

Rising gas prices push shoppers toward hybrids and used vehicles
Latest Articles 05/19/26

Rising gas prices push shoppers toward hybrids and used vehicles

Cox Automotive's Derek Hansen talks about how AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows.
Latest Articles 05/19/26

How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows


CBT News
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