TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

customer experience
Sales & Marketing

Crafting an outstanding customer experience at your dealership

- April 12, 2017
  Mike Wittenstein, Managing Partner with Storyminers has been crafting customer experiences for over a decade. Mike explains that “customer experience is everything your brand does for your customers”. In retail...
David Lewis
Sales & Marketing

David Lewis: Use these seven words when closing a deal

- April 11, 2017
  "You have to ask your customer to buy your car." David Lewis tells you how to accomplish this in 7 words on Today's Tip of the Day.
sales people
Sales & Marketing

#1 thing your sales people are not doing

- April 11, 2017
  Joe Girard, the greatest salesperson in the history of auto sales sold more than 13,000 vehicles in 15 years. It was without email, texting or social media, but he did...
social
Sales & Marketing

Have a daily social hour

- April 10, 2017
  Want to improve your dealership’s social media engagement? David Kain suggests having a daily social hour in today's Tip of the Day.
digital retailing
Sales & Marketing

Navigating the current digital retail landscape

- April 7, 2017
  Joe Gumm sits down with Jonathan Orb CEO & C0-Founder of DealerSocket to discuss the current digital retail landscape. Auto dealers are at a point where they need to enable...
follow-up
Sales & Marketing

How much follow-up are you doing?

- April 6, 2017
  On Today’s Tip of the Day, Cory Mosley challenges you to stretch yourself. Are you going the extra mile for follow-up?
emails
Sales & Marketing

What It Takes to Get Your mails opened?

- April 6, 2017
  On this week's Kain & Company, David talks about strategies for your internet and BDC operations, specifically email follow-up. David has found that dealerships that don’t put enough weight on...
dislike car buying
Sales & Marketing

Why people Dislike Car Buying, and What to do About it

- April 5, 2017
Consumers hate any form of friction, and the No.1 pain point found in many dealerships is the traditional price-negotiation sales model. Companies today need to remove friction, not add to it,...
J.D. Power
Sales & Marketing

Delivering Great Content is Key No Matter What Device Consumers Use: J.D. Power Website Evaluation Study

- April 5, 2017
On March 29, 2017, J.D. Power released results from their 2017 U.S. Automotive Website Evaluation Study Cross-Device. Their findings ranked Cars.com highest in Overall Desktop Website Satisfaction and Kelley Blue...
gross profit
Sales & Marketing

2 Ways to Increase Gross Profit Right Now

- April 5, 2017
  Industry renowned Automotive Trainer Alan Ram chats with Joe about the opportunity to increase gross profits in your dealership. Hitting volume records is huge right now but are dealers missing the...


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CBT News
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