TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales Meeting with Mark Tewart

Saturday Morning Sales Meeting | Serve Rather Than Sell

- March 18, 2017
Inspire your staff to "serve rather than sell" with this inspiring quote from Luther Allison on the Saturday Morning Sales Meeting with Mark Tewart. Visit On the Mark for more great...
fear

Glenn Pasch: Why it’s important for your dealership to have clean ads on Facebook

- March 17, 2017
Glenn Pasch, CEO and Partner with PCG Companies, on why it's important for your dealership to have clean ads on Facebook.
facebook analytics

Facebook Ads Can, and Must, Be Measured

- March 17, 2017
It is often said that 50% of marketing works, you just don't know which 50%. When it comes to Facebook ads, nothing could be further from the truth. Facebook ads can...
Jeff Dyke

Sonic Automotive’s Jeff Dyke making bold moves in 2017

- March 16, 2017
Sonic Automotive’s Executive Vice President of Operations, Jeff Dyke sits down with Joe Gumm to discuss the company’s answer to online retailing. He believes the automotive group has it all...
Alan Ram
Auto Marketing

Brian Pasch: How to take your call measurement to the next level

- March 15, 2017
 Brian hosts Cassie Broemmer, VP of Business Development with CarWars, to discuss modern issues with many dealers’ phone processes and how you can take your call measurement to the next...
Peter Leto

Daily Newscast: Google’s VP of Automotive talks about online shopping trends

- March 13, 2017
Google’s VP of Automotive talks about online shopping trends Customers demand this vehicle. Are you giving it to them? WardsAuto: What your dealership should focus on now in 2017
Peter Leto

Google’s VP of Automotive talks about online shopping trends

- March 13, 2017
Peter Leto, head of Auto Retail with Google Automotive answers the question, How are you taking your dealership to customers?
Haig Stoddard

CRM AND CUSTOMER LOYALTY

- March 13, 2017
What do we know about automotive consumers today? They know exactly what they are looking for, how many you have in stock, and how every dealer in the region is...


CBT News
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