Disruption and how your dealership can survive
Today, Cory Mosley sits down with Stephane Ferri, Southeast Divisional VP of Sales at Cox Automotive to discuss disruption in automotive retailing. As our world moves at a quicker pace,...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Daily Newscast: Gary Vaynerchuk keynote, Are Americans ready for self-driving cars and Good economy equals vehicle sales
In today’s CBT Newscast for Friday March 24, 2017:
Gary Vaynerchuk, 2017 CBT Conference keynote
New York Times bestselling author and social media expert Gary Vaynerchuk joined CBT Automotive Network on Wednesday,...
Understanding the customers shopping experience
On today’s Tip of the Day, Jonathan Dawson shares some questions you can ask to uncover your customers' experience to be sure their next is even better.
Gary Vaynerchuk, 2017 CBT Conference keynote presentation
New York Times bestselling author and social media expert Gary Vaynerchuk joined CBT Automotive Network on Wednesday March 8th to headline the CBT Conference + Expo.
Gary's presentation "Jab, Jab, Jab, Right...
What to do with an underperforming BDC
Joe Gumm sit down with Mark Rikess, President of The Rikess Group to discuss the pros and cons of a BDC department. He reveals that he is anti-BDC for sales...
Prioritized estimating in fixed-ops will streamline processes, increase revenue and build trust
John Fairchild, President of Fairchild Automotive Solutions details his technique of prioritized estimating in the fixed-ops sales process.There are 2 types of customers, ones that are at your drive to...
Daily Newscast: Lucid Motors takes on Tesla, One simple way to get more leads and Managers who don’t manage
In today’s CBT Newscast for Wednesday March 22, 2017:
The 2017 Automotive Engagement Conference
A seven-city national tour showing dealers how to measure consumer engagement to eliminate advertising BOTS, BLUNDERS, and BLOAT...
How to properly utilize your CRM
VinSolutions and Joe Webb conducted an industry survey on the utilization of a dealership’s CRM. Disappointingly but surprising they found most dealers are not using their CRM to the capacity...
Should your BDC work on commission?
We know salespeople and sales managers get paid on results. Should it be the same for those who work in BDC? Jennifer Zorko, Business Development Director for Young Automotive Group...
Lead Capture Vs. Engagement on your dealership website
Joe Gumm recently sat down with Ilana Zur, Head of Business Development at AutoLeadStar to chat about Lead Capture vs. Engagement.
Ilana Zur leads Business Development and is a Solutions Architect...
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