Does a lack of digital knowledge equal lost profits?
Digital marketing has a huge impact on your dealership but according to John Fitzpatrick, CEO of Force Marketing the word “digital” means way more than what you might think, especially...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How has technology changed the way we buy cars?
On today's episode of Progressive Retail, Cory reviews changes in consumers purchase behavior as a result of emerging technologies.
Up your game on Facebook!
"If you're not on Facebook, get on Facebook". On today's Tip of the Day, Mark Tewart outlines the reasons why all dealerships and sales people need to be on Facebook.
Sales Effectiveness Report, Lead Follow-Up in the Automotive Industry
How good are dealers when it comes to customer lead follow-up?
In a recent study from Conversica, they divided the effectiveness of customer lead follow-up in four categories: promptness, personalization,...
Tailoring experience to your buyers’ expectations
In this interview, Joe gets one-on-one with Mark Rikess, President and Founder of The Rikess Group to get the details on his recent article published in Ward’s Auto entitled, Why...
The Power of Voicemail
Are your voicemails generic? Don’t underestimate the importance of voicemail in your arsenal of tools. Show your customers you care with this advice from David Kain.
Tips for: “What do you think my trade is worth?”
On this week’s edition of Straight Talk, David Lewis discusses how you should respond to the question “what do you think my trade is worth?” and how to avoid making...
Is your sales process customer-centric or dealer-centric?
Is your sales process customer-centric or dealer-centric? Have you built a process that is designed to engage your dealership the way customers want to? Answers to these questions and more...
Break old school phone habits: Creating a successful phone practice
There are two quick facts about your customers and your dealership:
Fact #1: Customers are looking for a faster and better customer experience when they buy a car.
Fact #2:...
Tracking phone traffic from your online advertising
How well are you tracking your phone traffic from your online advertising? Brian can help you improve.
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