TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

dislike car buying
Sales & Marketing

Why people Dislike Car Buying, and What to do About it

- April 5, 2017
Consumers hate any form of friction, and the No.1 pain point found in many dealerships is the traditional price-negotiation sales model. Companies today need to remove friction, not add to it,...
J.D. Power
Sales & Marketing

Delivering Great Content is Key No Matter What Device Consumers Use: J.D. Power Website Evaluation Study

- April 5, 2017
On March 29, 2017, J.D. Power released results from their 2017 U.S. Automotive Website Evaluation Study Cross-Device. Their findings ranked Cars.com highest in Overall Desktop Website Satisfaction and Kelley Blue...
gross profit
Sales & Marketing

2 Ways to Increase Gross Profit Right Now

- April 5, 2017
  Industry renowned Automotive Trainer Alan Ram chats with Joe about the opportunity to increase gross profits in your dealership. Hitting volume records is huge right now but are dealers missing the...
Sales & Marketing

Transparent digital retail is a win for dealerships and customers

- April 5, 2017
  Consumer apprehension toward car dealerships likely goes way back to the first sale at a dealer. It’s no surprise that people joke that they would rather go to the dentist...
Sales & Marketing

Is your dealership connecting with online buyers the right way?

- April 4, 2017
  When it comes to figuring out what buyers want and when they want it, it may be difficult to decide how to use your data. We caught up with Jeff...
bully negotiator
Sales & Marketing

How to Handle a Bully Negotiator

- April 4, 2017
"For much of my career, I have had to deal with very smart business people in giant transactions. Sometimes these transactions have aggressive type A-personality buyers.  They are intimidating and...
customer service
Sales & Marketing

5 Ways To Improve Your Customer Service

- April 4, 2017
The pace of technology is ever-quickening. Feel like your business is struggling to keep up? We do - It’s no secret that the online marketplace and popularity of e-readers have...
sales totals
Sales & Marketing

2017 March Sales Totals

- April 4, 2017
 
marketing
Sales & Marketing

Does marketing during big sporting events work for dealers?

- April 3, 2017
  Marketing around huge sporting events is garnering a lot of interest for auto makers. According to Jessica Stafford, VP of Marketing with Cox Automotive, these events attract the attention of many...
marketing
Sales & Marketing

Does marketing during big sporting events work for dealers?

- April 3, 2017
  Marketing around huge sporting events is garnering a lot of interest for auto makers. According to Jessica Stafford, VP of Marketing with Cox Automotive, these events attract the attention of many...


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How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows


CBT News
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