TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

recon
Sales & Marketing

Calibrate Recon to Increase Used Car Profitability, Dealers Say

- September 3, 2018
Since hitting the automotive retail market in 2010, software for calibrating reconditioning efficiency has revolutionized how auto dealerships get used cars ready for sale. Those using this technology say its...
salespeople
Sales & Marketing

The One Question Most Salespeople Can’t Answer

- September 3, 2018
What is the one question that most salespeople can't answer? Before I get to this, let me tell you the one question every salesperson can answer. How many did you sell...
Demo Drive
Sales & Marketing

3 Best Practices When Conducting a Demo Drive – David Lewis

- August 30, 2018
The demo drive is often the first time a potential car buyer is feeling a sense of ownership of what could be their next vehicle. Many can even debate that...
buyers
Sales & Marketing

Adding Value by Creating a Better Sales Journey

- August 29, 2018
Hyundai Motor America’s Chief Marketing Officer (CMO) Dean Evans has been doing his part to turn the automotive retailing process on its head. Hyundai has been leading the way in...
assumptive selling
Sales & Marketing

How Assumptive Selling Can Dramatically Improve Your Results

- August 23, 2018
I’m pretty sure every dealer reading this article wants their salespeople to close a higher percentage of the prospects they encounter. To help achieve this, your dealership spends thousands of...
Lisa Copeland
Sales & Marketing

Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland

- August 21, 2018
CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with attracting and selling to female car...
Wahlberg
Sales & Marketing

Feature Benefit Selling by Mark Wahlberg

- August 17, 2018
Today's CBT Automotive sales tip of the day is brought to you by the newest Columbus Ohio car dealer, Mark Wahlberg. Take a look!  
listing
Sales & Marketing

Seller Beware: Failures in Facebook Listings

- August 16, 2018
Recently there has been some buzz about auto listings being stolen on Facebook. Dealerships who posted cars online found that the link attached didn’t necessarily bring business to their car; rather, it...
OEM
Sales & Marketing

How Well Do Your Employees Know Your Dealership’s OEM?

- August 16, 2018
Working in a dealership requires dedication and commitment. Whether a GM, a salesperson, or even a lot technician, the day-to-day objectives of each position in the dealership demand hard work...
google
Sales & Marketing

How To Get The Most Out Of Google My Business

- August 15, 2018
If you’ve ever listed your dealership on Maps, Places, or Google+, you’ll know the power that each of those tools can hold. They have the ability to give you direct...


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CBT News
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