TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

sales
Sales & Marketing

July Sales Numbers with Jeremy Acevedo, Edmunds.com

- August 6, 2018
CBT News' own Jim Fitzpatrick talks with Jeremy Acevedo of Edmunds.com to get the overview for July's Sales Numbers. Jeremy explains that sales were down slightly for the month of July with about...
subprime auto loans
Sales & Marketing

How to Be Part of the Solution and Get Loyal, Responsible Customers

- August 6, 2018
Subprime auto loans have been in the headlines over the past couple of years with concern that we are headed into another credit crisis abyss. Rising defaults and delinquency rates...
thank you
Sales & Marketing

Thank You Notes Say A Lot More Than Thank You

- August 3, 2018
Imagine you’re finalizing a sale, and all that’s left is a signature. After signing on the dotted line, getting their keys, and driving off the lot -  do you just...
email marketing
Sales & Marketing

Five Ways Your Dealership Can Use Email Marketing To Increase Sales

- August 2, 2018
When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be a pivotal tool for nudging leads...
Sales & Marketing

Cars.com’s Newest Product Release with Jake Wittler

- August 2, 2018
Jake Wittler, Senior Product Marketing Manager with Cars.com, joins us on CBT News to talk about Cars.com's recent product launch, Social Sales Drive. Social Sales Drive combines inventory solutions from Cars.com,...
employees
Sales & Marketing

Should Your Website Have a “Meet Our Employees” Page?

- August 1, 2018
Today, having a strong social media and internet presence is a must for all companies, dealerships included. However, though we know that these elements are important for driving business, when...
benefits
Sales & Marketing

Benefits of Working in Sales

- July 31, 2018
There are many career paths one can take in the car business. Service, Parts, Sales and Accounting all require different skills and offer unique opportunities and benefits to employees. Within...
branding
Sales & Marketing

Setting Up A Branding System For Your Dealership

- July 31, 2018
Though there isn’t a single agreed upon definition of Employee Branding, it basically encompasses everything related to what it is like to work at the company in question. A well-managed...
Gen Z
Sales & Marketing

Reaching Gen Z on Social Media

- July 30, 2018
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards...
dealership
Sales & Marketing

Six Must-Have Tools on Your Dealership Website

- July 27, 2018
No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience when it comes to engaging with...


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