TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

branding
Sales & Marketing

Perfecting the Art of Personal Branding in Sales – Tony Zelaya, DARCARS

- July 26, 2018
Tony Zelaya has spent years perfecting the art of personal branding. The Former business owner turned ‘V Dub Guy’ is now sharing his insights and successes with our network's audience...
customers
Sales & Marketing

Four Ways to Keep in Contact with Customers Between Purchases

- July 26, 2018
You have a customer, and they bought a car. Now what? After the transaction ends, how do you ensure that client comes back for repeat business? Here are four creative...
patient
Sales & Marketing

Why A Dealership Employee Needs To Be Patient, Not Complacent

- July 24, 2018
As humans, our mind is always seeking an outlet for something that gives us purpose, something to believe in. If we feel passionate about the vision of the company that...
retail
Sales & Marketing

Boost Your Sales With a Better Online Retail Presence – Marco Schnabl

- July 24, 2018
With Digital Retailing becoming more attractive for the modern day consumer, Dealers are wondering if it is just a matter of time before they are replaced by links and clicks....
personalize
Sales & Marketing

Four Ways to Personalize Your Marketing to Increase Sales at Your Dealership

- July 20, 2018
Do you remember the last time you purchased something on Amazon? It is likely that as you were making your selection, you noticed suggestions for items related to the current...
JM&A
Sales & Marketing

Meet The Customer Where They Shop: Solutions for Online Retailing – Scott Gunnell, JM&A

- July 19, 2018
Are you still trying to figure out how online shopping and digital retailing affect your bottom line? To help us navigate through these issues CBT Automotive network is by Scott...
David Kain
Sales & Marketing

How Transaction Time Can Help Make or Break A Purchase – David Kain

- July 17, 2018
What is the perfect amount of time to spend on the entire in-store car shopping process? Is there even such a universal number to abide by? According to David Kain,...
boomer women
Sales & Marketing

Wake-Up Call: These Women Want Cars – and Have Money!

- July 16, 2018
Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle buyers shifted upward from 35-to-44 to...
Steven Stauning
Sales & Marketing

Using Customer Experience to Shied Your Dealership from Disruption

- July 16, 2018
When you think of businesses with outstanding customer service, it’s highly probable that Chick-fil-a comes to mind. The Food Chain has set themselves apart from their competitors by providing a...
test drive
Sales & Marketing

Six Ways to Use the Test Drive to Secure a Sale

- July 13, 2018
So much happens during the car buying experience that it is easy to forget how pivotal the test drive is to the total process. It is the first time that...


Latest Articles

CBT News heads to Washington, D.C., to host Auto Leadership Summit
Latest Articles 05/19/26

CBT News heads to Washington, D.C., to host Auto Leadership Summit

TrueCar says it will now include mandatory dealer fees in advertised vehicle prices, exceeding FTC standards.
Latest Articles 05/19/26

TrueCar gets ahead of FTC compliance, folds dealer fees into upfront pricing

Elon Musk predicts self-driving domination within a decade as Tesla, Waymo face new recalls
Latest Articles 05/19/26

Elon Musk predicts self-driving domination within a decade as Tesla, Waymo face new recalls

S&P Global Mobility opens FeeSync to entire automotive industry at no cost, establishing first-of-its-kind dealer fee transparency infrastructure
Latest Articles 05/19/26

S&P Global Mobility opens FeeSync to entire automotive industry at no cost, establishing first-of-its-kind dealer fee transparency infrastructure

EV fee bill sparks backlash, Stellantis outlines U.S. turnaround, Nissan boosts retail share
Latest Articles 05/19/26

EV fee bill sparks backlash, Stellantis outlines U.S. turnaround, Nissan boosts retail share

House bill targeting EV and PHEV owners sparks environmental backlash
Latest Articles 05/19/26

House bill targeting EV and PHEV owners sparks environmental backlash

Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery
Latest Articles 05/19/26

Stellantis CEO Antonio Filosa to unveil turnaround strategy focused on U.S. recovery

Nissan says dealer-focused strategy
Latest Articles 05/19/26

Nissan says dealer-focused strategy boosted retail market share

Rising gas prices push shoppers toward hybrids and used vehicles
Latest Articles 05/19/26

Rising gas prices push shoppers toward hybrids and used vehicles

Cox Automotive's Derek Hansen talks about how AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows.
Latest Articles 05/19/26

How AI is reshaping used-vehicle sales and sourcing as inventory hits historic lows


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.