What Kind of Salesperson Are You?
Although there will be some people who will tell you otherwise, the honest truth is that there is no magic way to make sales that is foolproof. There are many...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How To Personalize Your Direct Marketing And Get Results
Direct Marketing, a form of advertising that uses physical marketing materials to communicate to their consumers regarding about a product or service. This form basically just removes the ‘middle man’...
Fostering High-Level Engagement in Your Digital Retailing – HomeNet Automotive
John Hensman, VP, and GM of HomeNet Automotive, a company that provides inventory merchandising and vehicle distribution solutions to auto dealers, joins CBT News to talk to us about HomeNet's...
Incorporating Transparency in Your Online Retailing Process – Max Zanan
CBT News welcomes Max Zanan, bestselling author of The Perfect Dealership. Max discusses sales strategy and giving your customers the best possible online experience in order to keep up with the shift...
Becoming a Modern Sales Hustler
It is no secret that times have changed. Technology and availability of information have forever altered the way we interact with buyers and the way we sell cars. Social media...
Putting Your Dealership Customers To Work As Brand Ambassadors
When you want to get your dealership to be well-known around the nearest towns and cities, the best form of advertising is brand building. Brand building is an essential phase...
Mapping Your Online Customer Experience
In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the majority of your customers will have...
July Sales Numbers with Jeremy Acevedo, Edmunds.com
CBT News' own Jim Fitzpatrick talks with Jeremy Acevedo of Edmunds.com to get the overview for July's Sales Numbers.
Jeremy explains that sales were down slightly for the month of July with about...
How to Be Part of the Solution and Get Loyal, Responsible Customers
Subprime auto loans have been in the headlines over the past couple of years with concern that we are headed into another credit crisis abyss. Rising defaults and delinquency rates...
Thank You Notes Say A Lot More Than Thank You
Imagine you’re finalizing a sale, and all that’s left is a signature. After signing on the dotted line, getting their keys, and driving off the lot - do you just...
Latest Articles
