TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

salesperson

5 Qualities Every Successful Salesperson Needs to Have

- September 18, 2018
Want to improve your sales capacity? While some salespeople have an innate sense of how to rise above the pack, the truth is anyone with desire and patience can learn...
online salesperson

How Your Dealership Can Benefit From Having An Online Salesperson

- September 17, 2018
Are you looking for a way to increase business? The answer may be to hire a designated online salesperson at your dealership. The internet has revolutionized how businesses and customers...
service department

Make Your Service Department More Profitable With These Tips

- September 13, 2018
Maintaining a profitable service department is one of the best ways to ensure that your dealership turns a profit, even when people aren’t buying vehicles. However, the service department often...
return

3 Reasons Why Your Service Department Needs More Return Customers

- September 13, 2018
Any business owner understands the importance of customer retention and creating a loyal client base, however, many dealerships struggle with this practice in their service departments. As the cost of...
video sharing

Sharing Auto Repair Videos To Build Trust Between Technician And Customer

- September 12, 2018
When it comes to customer retention, servicing is one of the primary tools dealerships can use to keep customers coming back after they have purchased their vehicle. However, it is...
revamping

6 Things To Keep In Mind When Revamping Your Website

- September 12, 2018
A/N: For cohesiveness, it’s recommended that you read the first part of this two-parter article. After you are sure that you need to revamp your website, it might be difficult to...

How Online Communication Can Be Your Key To Closing The Deal- Glenn Pasch

- September 11, 2018
Today CBT Automotive Network welcomes Glenn Pasch, CEO of PCG Digital Marketing. In this segment, Jim and Glenn discuss how providing transparent information on a dealership's website leads to more on-site...
customer complaints

How to Avoid 5 Common Customer Complaints

- September 10, 2018
No one’s perfect. No matter how well you run your dealership, there likely will be some customer complaints. That said, just because you’re bound to get some complaints doesn’t mean...
visual displays

Visual Displays — Best Practices in the Auto Industry

- September 5, 2018
The use of visual displays for advertising has had a major role in advertising for those in the automobile industry. This form of advertising allows customers to see and experience...
search engine

What is SEO and How Can You Harness Its Power to Increase Car Sales?

- September 5, 2018
Search Engine Optimization (SEO) is a concept you may have heard your marketing team discuss or throw around. As a dealership owner, you have a lot on your plate, so it...


CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.