TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.110-5.88%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

customer service
Sales & Marketing

8 Customer Service Experiences That Could Improve Dealership Sales

- July 10, 2018
Contrary to popular belief, even in these modern time, many individuals still want to purchase their vehicles in the showroom. According to a recent Autotrader study, 84 percent of car...
online marketing
Sales & Marketing

Diversifying Your Online Marketing Efforts

- July 9, 2018
When marketing your products online for your automobile dealership, it is best not to put your trust into one product too much. Planning your online marketing strategies is going to...
customer rapport
Sales & Marketing

How to Instantly Build Customer Rapport

- July 9, 2018
You only get one shot at making a first impression, and when it comes to sales that impression should be one of trustworthiness. Unfortunately, many customers walk into dealerships already...
customers
Sales & Marketing

What to Do When Customers Make a Scene

- July 5, 2018
It’s impossible to predict customers' behavior. While we’d like to assume the people who enter our dealerships are on their best behavior and will conduct business civilly, there will be...
Sales & Marketing

Do You Want A Quick Fix — Or Do you Want to Fix It?

- July 5, 2018
When I was looking to improve my golf game (I could hack my way around the course but it was ugly) my coach asked me what my end goal was....
Experience
Sales & Marketing

How Your Customer Experience Directly Effects Your Bottom-Line – Mike Wittenstein, StoryMiners

- July 5, 2018
Mike Wittenstein, Owner of StoryMiners, a customer experience design agency, joins us in the CBT Automotive studio to talk about the importance of customer experience and how it is directly...
June Auto Sales
Sales & Marketing

June’s Cautious Optimism: Auto Sales are Up, But for How Long?

- July 5, 2018
Click here, to see June Sales Totals for 2019 Talk about hitting it right on the nose. June’s overall auto sales came in at analyst’s expectations. Edmunds projected an overall increase...
transparency
Sales & Marketing

Lacking of Transparency is Selling Bottleneck

- July 3, 2018
Both the U.S. Senate and the House recently approved a resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance (at this writing, all that remains to rescind...
Yelp
Sales & Marketing

Do You Have A Yelp Problem?

- July 2, 2018
How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at...
dealerships
Sales & Marketing

Dealerships are Bridging the Gap between the Future and the Now

- June 29, 2018
The auto industry has always been at the forefront of technological advancement. This has never been truer than at the current time. Self-driving cars, smart cities, and connected technologies are...


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CBT News
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