TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

email marketing

Five Ways Your Dealership Can Use Email Marketing To Increase Sales

- August 2, 2018
When it comes to digital marketing, social media and webpage analytics tend to get all the shine. However, email has proven to still be a pivotal tool for nudging leads...

Cars.com’s Newest Product Release with Jake Wittler

- August 2, 2018
Jake Wittler, Senior Product Marketing Manager with Cars.com, joins us on CBT News to talk about Cars.com's recent product launch, Social Sales Drive. Social Sales Drive combines inventory solutions from Cars.com,...
employees

Should Your Website Have a “Meet Our Employees” Page?

- August 1, 2018
Today, having a strong social media and internet presence is a must for all companies, dealerships included. However, though we know that these elements are important for driving business, when...
benefits

Benefits of Working in Sales

- July 31, 2018
There are many career paths one can take in the car business. Service, Parts, Sales and Accounting all require different skills and offer unique opportunities and benefits to employees. Within...
branding

Setting Up A Branding System For Your Dealership

- July 31, 2018
Though there isn’t a single agreed upon definition of Employee Branding, it basically encompasses everything related to what it is like to work at the company in question. A well-managed...
Gen Z

Reaching Gen Z on Social Media

- July 30, 2018
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards...
dealership

Six Must-Have Tools on Your Dealership Website

- July 27, 2018
No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience when it comes to engaging with...
branding

Perfecting the Art of Personal Branding in Sales – Tony Zelaya, DARCARS

- July 26, 2018
Tony Zelaya has spent years perfecting the art of personal branding. The Former business owner turned ‘V Dub Guy’ is now sharing his insights and successes with our network's audience...
customers

Four Ways to Keep in Contact with Customers Between Purchases

- July 26, 2018
You have a customer, and they bought a car. Now what? After the transaction ends, how do you ensure that client comes back for repeat business? Here are four creative...
patient

Why A Dealership Employee Needs To Be Patient, Not Complacent

- July 24, 2018
As humans, our mind is always seeking an outlet for something that gives us purpose, something to believe in. If we feel passionate about the vision of the company that...


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