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Wake-Up Call: These Women Want Cars – and Have Money!
Selling to older women. Is there a different dynamic? What are they buying? How do they shop?
According to ImmersionActive.com the peak age of vehicle...
International Women’s Day is March 8th: How Women are changing the...
With International Women’s Day coming up this Thursday, March 8th, it’s a good time to take a step back and to evaluate where the...
How far will digital retail evolve in 2018? | Scott Keogh:...
On today's CBT Newscast for Thursday, February 1st, 2018:
Pete MacInnis: How far will digital retail evolve in 2018?
Digital retail got a lot of traction...
Attract, Hire and Retain Women Employees
“The Women in the Workplace 2017,” a study conducted by LeanIn.Org and McKinsey states, ”Women and men see the state of women—and the...
The impact your store would create if your GM asked this...
On today's CBT Newscast for Thursday, January 4th, 2018:
The impact your store would create if your GM asked this question
In a Twitter post last...
Increasing Expertise with Women Car Buyers
Women are important. Why? Look at the facts. Women are the most dynamic and fastest growing economic force, controlling over $7 trillion in spending...
Women’s Top Rated Car Brands for 2017
According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an...
How to get the results you want from your sales team...
On today's CBT Newscast for Monday July 10th, 2017:
How to get the results you want from your sales team
Are you getting the results you...
Understanding the needs of female buyers – The 2017 U.S. Women’s...
In this interview with Women-drivers.com President Anne Fleming, Joe uncovers interesting facts collected in the 2017 U.S. Women’s Car Dealer Report about the vehicle...
Survey: Are women drivers happy with your dealership?
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success. It takes more than having the ‘best price’ or a female spokesperson...
