Increasing Expertise with Women Car Buyers

Women are important. Why? Look at the facts. Women are the most dynamic and fastest growing economic force, controlling over $7 trillion in spending in the U.S.

As breadwinners, 72 percent of women in the U.S. earn 50-100 precent of the family household income.

Women request 65 percent of the service work done at dealerships.

Women spend over $200 billion on new cars and mechanical servicing of vehicles each year.

Does your business attend training or conferences that provide the needed insight and know-how to be relevant to women car buyers? Information is power. To understand the market through the female gender lens it’s important to learn from the best in the business. I am proud to be able to curate that level of curriculum for over a decade in my own business and for several women-focused conferences each year.

The Women in Automotive Conference and the Women Powered University is committed to bringing the two sides together. On the dealer and manufacturing side, by training and educating them on how to create a balanced position for women, and for women – by providing them a network and opportunities for skill set development.

The Marketing to Women Conference and the Marketing To Moms Conference, held each year in New York, helps retail marketers learn how to improve consumer engagement and business…to drive increased market share and revenue… with today’s power consumer, the gender that makes the most purchasing decisions across ALL brand categories ALL the time…WOMEN.

These women-focused conferences will:

  1. Increase sales to female consumers
  2. Build market share with female consumers
  3. Sharpen your marketing communications to women
  4. Attract, hire and retain more women as employees
  5. Increase your marketing ROI
  6. Develop a competitive advantage

Let me be clear. Women buy more than half of the new cars in the U.S., AND influence up to 80 percent of all car purchases. This is not a battle of the sexes. This is about capturing market-share, higher ROI and a matter of smart business. And this is not just a U.S. economic reality. It’s a global imperative where women are economic game changers. I challenge you to out-distance and outwit your competitors who are “asleep at the wheel” in regards to the women’s market by becoming M2W experts.

Jody DeVere
Jody DeVere
Jody DeVere is an internationally recognized speaker, trainer, spokesperson for the automotive industry, and CEO of Ask Patty, a publication that offers training, education, and marketing support on how dealerships and other automotive retailers can more effectively target women consumers.

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