On today’s CBT Newscast for Thursday, January 4th, 2018:
The impact your store would create if your GM asked this question
In a Twitter post last week to his 17 million followers, Tesla CEO Elon Musk thanked his customers for their ongoing support, but he didn’t stop there. He then asked his Twitter audience what their thoughts were on how Tesla is doing and what they can do to improve. Watch Now
How Ford is making the car buying process better for women
If you didn’t know already, women are an important piece of the car buying process. In fact, AskPatty.com says women influence 85% of overall buying decisions in North American households, with women purchasing 65% of new vehicles. On top of that, large SUVs continue to be a popular purchase among growing families. Those two things made sense to Ford, and with the help of their Chief Program Engineer of the Ford Expedition, Todd Hoevener, they took their appeal to women’s needs a little further. Watch Now
Connecting Consumers to Your Salespeople Before They Arrive
Imagine potential car buyers showing up to a dealership and being bombarded with salespeople. Now imagine if those same car buyers knew everything they needed to know about a particular salesperson. Jacob Wittler, Senior Manager of Local Product Marketing with Cars.com, says to connect with today’s shoppers, your salespeople need to be connected with them before they even get to your store.