spot_img
spot_img

Survey: Are women drivers happy with your dealership?

In today’s competitive marketplace, women buyers are crucial for auto dealer’s success. It takes more than having the ‘best price’ or a female spokesperson to market to today’s woman car buyer. The demographics of American families are changing rapidly and are impacting sales at your store. Dealerships need to pay close attention to engaging, marketing and optimizing sales to this powerful segment. Here are some game-changing data points: • 45% of women purchase cars by themselves1 • 38% of women out earn their husbands2 • 53% of millennial car buyers are women3 • 56% of women do not purchase from the brand dealer closest to their home1 Women-Drivers.com is proud to publish the 2017 U.S. Women’s Car Dealership Report which is drawn from 4,653 women’s car dealer reviews and opt-in surveys through December, 2016. The company generates its’ proprietary Women Satisfaction Index® (WSI) Optics, ranging from a high of 5.0 to a low of 1.0 for each dealership review score. Women rated their dealership for Purchasing, Servicing or Shopping.

Read More: Women Drivers.com

spot_img
CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

Related Articles

spot_img

Latest Articles

From our Publishing Partners