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conferences

The Ultimate List of Automotive Retail Conferences

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Attending conferences seems to be a way of life in the car business. We are all striving for that next cutting-edge strategy that will...
connect customers

Jessica Stafford: How to connect customers from online to the showroom

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Global accessibility to the internet allows shoppers an outlet to connect, research, and ultimately purchase online without leaving their home. In response, Dealerships are...
female customers

The value female customers bring to your service department

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Are you taking full advantage of the type of retention women create for your service department?  Becky explains ways you can appeal to female...
car buyers

How to NOT Sell Cars in 2018

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Overall US automotive sales slipped ever so slightly year-over-year in 2017. The clientele is out there, ready to buy up vehicle inventory with a...
recruitment

Mobile, a Recruitment Must

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Mobile optimization is a crucial part of finding and hiring the best candidates, as job seekers increasingly demand not only a robust mobile-optimized job search but also...
marketing

Marketing Strategy for Small Town Dealerships

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Automotive dealerships in small towns face different challenges than those that are in larger, more prominent, cities. In larger cities, sales are correspondent with...
CSI score

5 Easy (And Cheap) Ways to Increase Your Service Department’s CSI...

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The old cliché tells us that ‘Talk is Cheap.’ But every sale in your dealership begins with talk. Likewise, dissatisfied service customers can give...
reports

Three Reports Car Dealers Should Pay Attention To In 2018

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Throughout the year, dealers are likely capturing and analyzing data for their dealerships. Customer satisfaction surveys, units sold, service repair information, and a variety...
diversity

Third Annual Diversity Volume Leadership Awards

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The automotive industry has seen unprecedented growth over the past four years. However, this would not have been possible without the purchasing power of...
newscast

How to successfully cater to younger employees | Will automakers push...

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  On today's CBT Newscast for Tuesday, January 9th, 2018: How to successfully cater to younger employees As a generation, they have been called everything negative you...