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phone habits

Fix the Phone Leak or Fade Away

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Don’t let Bad Phone Habits Disconnect Your Customers By Mike Haeg More mobile shopping, more targeted marketing, more car shoppers than ever before.  This means more calls...
automotive compliance

Automotive Compliance vs. Ethics: The Lines are Getting Blurry

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Taking an ethical approach may seem hard but has long-term benefits By Jim Radogna Ethics and compliance are different from each other, but both are vitally important...
ad clutter

Too Much Ad Clutter Hurts Online Searches

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Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall...
employee theft

Limit Your Vulnerability to Employee Theft

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Are Your Employees Hiding Anything? By Chuck Sujansky Employers in every industry are increasingly becoming victimized by theft of goods and services from once-trusted employees. How widespread...
target audience

Do you know your target audience? Learn who they are and...

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Do you want your messaging to be effective and your brand to be enticing? Of course you do. The best place to start is...
Paying BDC Agents

Consider These Plans For BDC Agents Paid By The Hour

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Keep your hourly rate competitive and implement fresh incentives daily and monthly. BY BILL WITTENMYER A friend of mine says all the time that “Our pay...
keywords

Selecting Keywords Pays Off With Improved Marketing ROI

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Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY...
F&I process

Consider Cross-Training For the F&I Process

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You don't want hybird car sales reps, so consider a change in the F&I process. BY MARK TEWART Doesn’t it make more sense to let them...

Training Helps Sustain Michigan Dealership Group’s Evolution Into A Substantial Corporate...

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Zeigler Auto Group believes recruiting and developing talented staff is essential to growth. BY JON MCKENNA Back in 2004, Zeigler Auto Group ran four stores,...
New Vehicle Technology

Take Steps To De-Mystify New Vehicle Technology For Your Customers

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“Progress might have been all right once,” humorist Ogden Nash once observed, “but it has gone on too long.” Apparently he is not alone...