NADA - search results

There’s a Place for Digital Marketing in Co-op Advertising By Gary Galloway In last month’s article, I discussed the dealership surveys, interviews with brand managers and...

Are Your Employees Hiding Anything? By Chuck Sujansky Employers in every industry are increasingly becoming victimized by theft of goods and services from once-trusted employees. How widespread...

Millennials are a large group: from recent college graduates, to married couples living in suburbia, they bought four million cars and trucks last...

  The ever-changing model of the auto industry is changing monthly, with potential car buyers doing so much more online these days before they step...

We're in the final month of the year, so a lot of dealerships are busy assessing plans for 2016 - including figuring out ways to...

The friends-and-family aspect of that platform means you want the domino effect to be positive, if possible. BY DAVID KAIN We’ve all heard the phrase,...

Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects. BY AMY FARLEY Online video is engaging, effective and growing tremendously, as more...

U.S. Bank acts before CFPB can, but dealerships may be more amenable than with government intervention on APR. BY CLINT WILLIAMS A second front may be...

Its execs are confident that devotion to key metrics and sophisticated digital marketing will help company thrive. BY JON MCKENNA Cardinale Automotive Group has carved...