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Over Engineering in Your CRM

We sometimes have too much engineering in our CRMs. In fact, David says some dealerships don’t concentrate on certain tasks being done properly. See how to avoid that from happening. VIDEO TRANSCRIPT: I want to talk to you about your CRM processes, and the fact that we sometimes have too much engineering in them. Let’s […]
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David Kain
David Kain
David has a unique background that includes automotive retail, OEM executive leadership and digital sales training and consulting. His 20 years in retail included various positions in sales and service at Jack Kain Ford, where he remains a partner today. He also was the COO and co-founder of FordDirect.com, the Internet lead provider to Ford and Lincoln dealers. In 2003, he developed Kain Automotive. Visit his website at www.KainAutomotive.com.

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