In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are people, and we need to get back to the basics of a timely, thoughtful, and warm response, which will lead to sales. Since we’ve become so addicted to technology and the […]
Now more than ever, the car buying journey is no longer confined to a showroom or dealership lot. Creating a more connected, personalized, and convenient online shopping experience, means more opportunities to attract new customers. Today, we catch up with Mark Vickery, Senior Director of Performance Management at VinSolutions, to discuss optimizing your dealership’s presence […]
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Lawson Owen, Managing Partner of Proactive Dealer Solutions.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: The...
On today’s show, we’re pleased to welcome back Bill Wittenmyer, Vice President of Sales, Layered Apps and Competitive Accounts for elead, a well-known CRM...
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their media preferences and their vehicle and service needs, you would […]
The customer relationship management (CRM) tool started out as a simple electronic rolodex and calendar. It’s now a complicated tool that is underused or...