Sunday, April 11, 2021
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Hugh Hathcock

A look inside industry icon Hugh Hathcock’s automotive retail journey

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Today on CBT News, we welcome back to the show Hugh Hathcock, owner of ReconVelocity. Now, you may know a little bit about his...
leads

Five best practices in handling online leads

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In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are people, and we need to get back to the basics of a timely, thoughtful, and warm response, which will lead to sales. Since we’ve become so addicted to technology and the […]
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online

How to Successfully Engage Your Car Buying Customers Online

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Now more than ever, the car buying journey is no longer confined to a showroom or dealership lot. Creating a more connected, personalized, and convenient online shopping experience, means more opportunities to attract new customers. Today, we catch up with Mark Vickery, Senior Director of Performance Management at VinSolutions, to discuss optimizing your dealership’s presence […]
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Elead

How to Increase Engagement With Car Buyers at Your Dealership –...

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On today’s show, we’re so pleased to welcome Jeff Beals, Vice President of operations at Elead and Bill Wittenmyer, Partner and Vice President of...
Proactive Dealer Solutions

Leverage Artificial Intelligence to Score and Evaluate Every Customer Call –...

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At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Lawson Owen, Managing Partner of Proactive Dealer Solutions. VIDEO TRANSCRIPT: Jim Fitzpatrick: The...
Jonathan Thompson

The Importance of Properly Utilizing Your CRM Platform – Jonathan Thompson,...

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Jonathan Thompson, Vice President at Force Marketing, came to the CBT Stage at NADA 2020 to talk to Jim Fitzpatrick about how important it...
Reynolds

Make Your Sales Process Seamless with this New CRM from Reynolds...

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At NADA 2020 in beautiful Las Vegas, host Jim Fitzpatrick was joined by Greg Uland, Marketing Director for Reynolds & Reynolds, a household name...
bill wittenmyer

Bill Wittenmyer Discusses Elead’s Brand Refresh, New Partnerships, and The Need...

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On today’s show, we’re pleased to welcome back Bill Wittenmyer, Vice President of Sales, Layered Apps and Competitive Accounts for elead, a well-known CRM...
data

What is Your Customer Data Worth?

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Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their media preferences and their vehicle and service needs, you would […]
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CRM

5 Reasons You Need to Redefine CRM

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The customer relationship management (CRM) tool started out as a simple electronic rolodex and calendar. It’s now a complicated tool that is underused or...