Tag: CRM
Tips and tricks to make your used car dealership standout online
The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLend survey, “Almost 80% of auto dealers...
Top 6 car sales tools that every dealership needs today
Today, customers are lining up to buy vehicles, and salespeople mostly take orders. We don’t know when supply chain issues will resolve. We do...
How car dealers can improve lead management despite low vehicle supply...
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice, founder of Lotpop, chats with Steve Roessler, Chief Evangelist Officer at DriveCentric, about the integration […]
Strategies for winning over a customer during the chip shortage
As 2021 winds down, dealers are still being hit with the effects of the chip shortage. Combined with pandemic ripples and supply chain delays,...
How the right automotive CRM can help during the inventory crunch
In a time where a chip shortage has led to a decline in inventory available and an increase in vehicle acquisition costs, having a well-rounded CRM can boost efficiency in dealerships and enhance the sales process. Sales professionals can monitor prospects with great efficiency and keep better track of where consumers are in the sales […]
Why sales process training is more important than ever
Dealership inventories are well below normal for both new and used vehicles and it’s likely to be another year before it has some semblance of usual business, give, or take. Prices are at record highs and the customers visiting the dealership online and in-person are arguably the highest intent purchasers the auto retail industry has […]
How to improve email marketing effectiveness in 3 simple tips
When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications. Done right, […]
Greenway Auto COO Casey Coffey discusses benefits of new marketing solution
On today’s show, we’re pleased to welcome Hugh Hathcock, Owner of Velocity Automotive Solutions and we’re also joined by Casey Coffey, Chief Operating Officer...
A look inside industry icon Hugh Hathcock’s automotive retail journey
Today on CBT News, we welcome back to the show Hugh Hathcock, owner of ReconVelocity. Now, you may know a little bit about his...
Five best practices in handling online leads
In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are people, and we need to get back to the basics of a timely, thoughtful, and warm response, which will lead to sales. Since we’ve become so addicted to technology and the […]
