TSLA433.5907.58%
GM79.7901%
F15.3250.395%
RIVN14.3900.17%
CYD59.0401.69%
HMC26.420-0.05%
TM190.0901.01%
CVNA70.1501.87%
PAG166.5901.86%
LAD283.0506.47%
AN191.7601.78%
GPI329.6303.45%
ABG190.0202.3%
SAH78.6900.53%
TSLA433.5907.58%
GM79.7901%
F15.3250.395%
RIVN14.3900.17%
CYD59.0401.69%
HMC26.420-0.05%
TM190.0901.01%
CVNA70.1501.87%
PAG166.5901.86%
LAD283.0506.47%
AN191.7601.78%
GPI329.6303.45%
ABG190.0202.3%
SAH78.6900.53%
TSLA433.5907.58%
GM79.7901%
F15.3250.395%
RIVN14.3900.17%
CYD59.0401.69%
HMC26.420-0.05%
TM190.0901.01%
CVNA70.1501.87%
PAG166.5901.86%
LAD283.0506.47%
AN191.7601.78%
GPI329.6303.45%
ABG190.0202.3%
SAH78.6900.53%


Kelley Blue Book says affordability squeeze is reshaping used-car acquisition

Affordability pressures are reshaping the used-car market and creating new challenges for dealerships trying to source inventory, according to Micah Tindor, AVP of Consumer Vehicle Disposal at Kelley Blue Book.

During the latest episode of Inside Automotive, Tindor said consumers are becoming more cautious as vehicle prices and interest rates remain elevated. He warns that affordability concerns, rising negative equity and shifting consumer expectations will likely create a more difficult second half of 2026 for dealers.

“The market conditions are really starting to say affordability is setting in,” Tindor said. “It’s looking like it could be a challenging second half of the year.”

According to Tindor, roughly 50% of consumers now report living paycheck to paycheck while facing near-record new-vehicle prices approaching $50,000 and elevated APRs. He said those pressures are reducing consumers’ ability to replace vehicles and slowing overall transaction activity.

Tindor said the market is expected to see 14% fewer consumers selling vehicles between 2024 and the end of 2026. At the same time, the industry has already experienced four consecutive months of sales declines, with another projected 2% to 3% decline possible later this year.

He added that automakers are also absorbing major tariff-related financial losses, which could eventually push vehicle prices even higher for consumers.

“If affordability is the air we breathe, the air is getting thin,” Tindor said.

Consumers are changing

Tindor said consumers are no longer evaluating vehicle disposal based solely on price. Instead, they are increasingly weighing convenience, timing, safety and ease of transaction when deciding how to sell or trade a vehicle. He explains that consumers are now “channel shopping” disposal options, comparing dealership offers with peer-to-peer marketplaces and at-home vehicle pickup services.

“It used to always be that they just looked at price... Now they’re also considering other channels.”

According to Tindor, approximately 17 million consumers still sell vehicles peer-to-peer annually, while roughly 1 million consumers now sell directly from the convenience of home. He says consumers increasingly evaluate the “personal ROI” of the selling experience, balancing financial return against the effort and risk involved in private-party transactions.

New pressure points

Tindor also highlighted growing negative equity as one of the market’s biggest emerging concerns. According to Kelley Blue Book data, 31% of consumers currently enter dealerships underwater on their auto loans, carrying an average of $7,100 in negative equity.

Similarly, dealers continue competing aggressively for used inventory as supply remains constrained. Tindor estimated the market currently has roughly 1.5 million fewer vehicles available than historical norms. As a result, dealerships are investing more money into acquisition staff, tools and marketing while competing for a shrinking pool of consumer-owned vehicles.

Tindor warns that dealers will likely continue seeing lower returns on acquisition spending as more retailers chase fewer available cars.

The inventory problem

Despite growing competition from companies offering peer-to-peer and at-home transactions, Tindor argues that dealerships remain uniquely positioned to handle increasingly complex consumer situations, particularly when negative equity is involved.

Tindor says consumers still value trusted brands and simplified transactions, creating opportunities for dealerships that can deliver both convenience and transparency.

To capitalize on those trends, Kelley Blue Book plans to launch a broader vehicle disposal platform July 1 that will allow consumers to compare multiple selling options in one place, including peer-to-peer sales, at-home transactions and dealership offers.

Tindor said the platform aims to connect dealers with more engaged consumers while helping retailers compete more effectively against companies like Carvana and CarMax. “What we want to do is create a hand-raiser ecosystem where consumers can raise their hand in our ecosystem and we can connect dealers to them,” Tindor said.

The rollout begins July 1, with Kelley Blue Book planning additional refinements and expansion over time.


More from Auto Industry Trends
Rosen Automotive Group

Why Rosen Automotive Group believes franchised dealerships remain essential in auto retail 

- May 21, 2026
While the auto retail landscape is rapidly changing, dealers are navigating margin pressure while seeking new ways to drive profitability. On today’s episode of Inside Automotive, Jeff Rosen, President and...
From Iran war to inventory crunch: Tom Maoli breaks down industry pain points

From Iran war to inventory crunch: Tom Maoli breaks down industry pain points

- May 18, 2026
From global headlines to policy changes, the automotive industry is bearing the brunt. Joining us on today’s Inside Automotive episode is Tom Maoli, CEO of Celebrity Motor Car in New...
F-150 shortages, FTC scrutiny force dealers to rethink inventory and pricing strategy

F-150 shortages, FTC scrutiny force dealers to rethink inventory and pricing strategy

- May 13, 2026
Ford dealers across the country are adjusting their sales strategies as ongoing F-150 inventory shortages continue disrupting showroom traffic and customer buying behavior. Simultaneously, increased Federal Trade Commission (FTC) scrutiny...
Edmunds Q1 report reveals rising negative equity as affordability pressures reshape trade-ins

Edmunds Q1 report reveals rising negative equity as affordability pressures reshape trade-ins

- May 5, 2026
Negative equity is vastly becoming a major pain point in the auto market, with more than 3 in 10 trade-ins now carrying upside-down loans, according to Edmunds. Joining us on the...