On the Dash:
- 2026 Q2 pickup sales were led by the Ford F-Series, followed by the Chevrolet Silverado and Ram.
- Ram posted a 14% sales gain, its second straight quarter of growth after a multiyear decline.
- Ford F-Series extended its streak to 49 straight years as America’s best-selling truck.
The U.S. pickup truck market shifted in the second quarter of 2026, as Ram Trucks posted its second straight quarter of growth in Q2 2026, a turnaround from the multiyear decline that cost the brand its historic third-place sales ranking in 2024. However, Ford and GM continued to lose ground, while Toyota’s Tacoma held its midsize truck lead, according to sales figures released by automakers this month.
Ram leads by growth, Ford leads by sales
Ram total pickup sales rose 14% year over year, with light-duty models up 27% to 65,669 units. Stellantis sold 328,284 vehicles overall in Q2, up 6%, its fourth straight quarter of U.S. sales growth.
However, it’s important to note that Ram still lags behind the Ford F-Series and Chevrolet Silverado in raw volume despite its growth rate. For instance, the F-Series remained the nation’s best-selling truck through the first half despite a 9.8% drop in sales to 195,479 units, which the automaker attributes to the drop to production delays tied to last year’s aluminum supply shortages.
Ford Maverick sales were nearly flat for the quarter, with the company expecting supply to recover more fully in the second half of the year.
Breakdown by brand:
- GM sales fell 4.2% to 714,896 vehicles. Chevrolet Silverado sales dropped 7.3% to 144,990 units, while GMC Sierra rose 5% to a record second-quarter total.
- GMC Canyon posted its best-ever first half, and Honda Ridgeline helped drive Honda’s best light truck quarter in five years.
- Jeep brand sales fell 5%, with Wrangler down 12% and Grand Cherokee down 6%.
- Nissan Frontier retail sales rose 36.8%, the model’s best June since 2010, as Nissan Group’s total U.S. sales climbed 9.6% to 242,741 units.
- Hyundai Santa Cruz sales totaled 9,981 units through the first half, and Hyundai has scaled back production to make room for additional Tucson output.
- Toyota Tundra sales were essentially flat.
EV truck sales slide
The EV truck segment rebounded from a weak first quarter but remains well below year-ago levels.
As Rivian led the segment, delivering 12,194 vehicles in Q2 and topping its own guidance, the EV maker raised its full-year delivery outlook to 65,000-70,000 units on the news.
Additionally, sales of the discontinued Ford Lightning dropped nearly 59% in the quarter and over 65% for the year. These quarterly figures primarily reflect dealer inventory reductions rather than continuous production. GM’s Chevrolet Silverado EV and GMC Sierra EV sold a combined 3,554 units in Q2 2026, reflecting a 32% increase from Q1 but a 22.4% decline from the previous year. The Silverado EV decreased by 25.9% to 2,266 units, while the Sierra EV remained steady at 1,288 units.
Tesla does not report Cybertruck sales on its own. The most recent verified figure comes from Cox Automotive, which tracked Cybertruck sales at a record low of 3,519 units in the first quarter of 2026, down 45% from a year earlier. Tesla launched a cheaper Cybertruck trim in June, with deliveries just beginning, which could lift sales in the third quarter.
