TSLA338.550-1.41%
GM86.6600.27%
F14.1700.28%
RIVN15.540-0.28%
CYD45.110-0.45%
HMC31.3450.145%
TM190.3401.63%
CVNA75.1151.415%
PAG219.8801.21%
LAD376.540-2.11999%
AN209.3950.985%
GPI261.620-1.38999%
ABG210.255-0.325%
SAH80.1950.955%
TSLA338.550-1.41%
GM86.6600.27%
F14.1700.28%
RIVN15.540-0.28%
CYD45.110-0.45%
HMC31.3450.145%
TM190.3401.63%
CVNA75.1151.415%
PAG219.8801.21%
LAD376.540-2.11999%
AN209.3950.985%
GPI261.620-1.38999%
ABG210.255-0.325%
SAH80.1950.955%
TSLA338.550-1.41%
GM86.6600.27%
F14.1700.28%
RIVN15.540-0.28%
CYD45.110-0.45%
HMC31.3450.145%
TM190.3401.63%
CVNA75.1151.415%
PAG219.8801.21%
LAD376.540-2.11999%
AN209.3950.985%
GPI261.620-1.38999%
ABG210.255-0.325%
SAH80.1950.955%


Japanese brands dominate iSeeCars’ longest-lasting vehicle study – Karl Brauer | iSeeCars

The annual iSeeCars study finds Japanese brands lead in vehicle longevity, while luxury EVs like Tesla exceed expectations, and several European brands fall short.

According to the annual iSeeCars study, it is no surprise that Toyota once again tops the list as the longest-lasting car brand. Joining us on the latest CBT Now episode to further break down the findings of this year’s report is executive analyst Karl Brauer. During today’s discussion, Brauer explores why Japanese automakers continue to dominate when it comes to building vehicles that go the distance. 

“[Toyota] has an incredibly high chance of producing a car that lasts over 250,000 miles… almost four times as likely as the average vehicle.”

First, Brauer asserts that Toyota ranked as the longest-lasting vehicle brand in the annual report, with a 17.8% chance of producing a car that reaches 250,000 miles, nearly four times the industry average of 4.8%. Lexus, Honda, and Acura follow closely behind, highlighting the durability of these brands and their premium counterparts. 

Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox.

The study analyzed 174 million vehicles to predict longevity, using advanced data science to rank both brands and individual models based on the likelihood of reaching the 250,000-mile benchmark. Brand rankings were aggregated from model-level data, providing a comprehensive view of overall vehicle reliability. 

Since luxury brands generally show lower projected mileage due to less aggressive driving, five luxury models, such as Lexus, Acura, Tesla, Cadillac, and Lincoln, exceeded the category average. Tesla’s strong performance was notable for a newer brand, with analysts attributing its durability to the simplicity of the design of EVs, which have fewer mechanical components prone to failure over time. 

On the flip side of the study, Maserati, Jaguar, Land Rover, and Mini were among the brands less likely to reach 250,000 miles. Other low-ranking brands include Chrysler, BMW, Volkswagen, and Audi. Brauer notes that factors such as driving behavior and usage patterns, rather than build quality alone, influence these results. 

Brauer highlights that iSeeCars offers a complete list of brand rankings, and they will soon release detailed model-level rankings that provide further insights into which vehicles are more likely to achieve 250,000 miles.

Read More


More from Sales & Marketing
Capital One reveals how dealers can win over the next-gen of car buyers 

Capital One reveals how dealers can win over the next-gen of car buyers 

- August 12, 2026
With a new generation of car buyers entering the market, their expectations are shifting towards a very different buying experience than previous generations. Joining us on today’s episode of Inside...
Shopping is not buying: Why your website needs to become a 24/7 sales channel

Shopping is not buying: Why your website needs to become a 24/7 sales channel

- August 11, 2026
How many cars did you not sell last night? Not leads. Not VDPs. Vehicles that were on your site after hours, with buyers ready to move forward, but your website...
Shopping is not buying: How CarJiffy turns dealer websites into 24/7 sales channels

Shopping is not buying: How CarJiffy turns dealer websites into 24/7 sales channels

- August 6, 2026
Dealership websites stay busy long after the showroom lights go off. Buyers browse inventory, check payments, and compare trade values late into the night, but most websites cannot close the...
Fostering a culture of modern leadership in auto retail 

Fostering a culture of modern leadership in auto retail 

- August 6, 2026
The automotive retail environment is experiencing a substantial shift as artificial intelligence tools become integrated into everyday dealership operations. Across sales floors, BDC departments, and service bays, a noticeable divide...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.