In today’s episode of Inside Automotive, we examine how the Tamaroff Group is managing inventory and sales and adapting to the increasing popularity of electric vehicles and the resurgence of leasing. With over 50 years of experience serving the Detroit area, the Tamaroff Group represents brands such as Honda, Acura, Nissan, and Kia. Joining us is the President of the Tamaroff Group, Eric Frehsée, a third-generation dealer who is carrying on his grandfather’s legacy.
Key Takeaways
1. As a third-generation dealer, Eric Frehsée embraces the pressure of continuing his family’s legacy. He acknowledges the challenge many family businesses face in transitioning across generations but believes his leadership, alongside his cousin, positions Tamaroff Group for continued success.
2. Tamaroff Group, originally a Buick dealer, transitioned from representing domestic brands to focusing primarily on imports after the 2008-09 financial crisis. Frehsée discussed how the company reinvented itself, becoming a top dealer for brands like Honda and Nissan in the Detroit market.
3. Leasing, which had suffered in recent years, is making a strong comeback for Tamaroff. Frehsée highlighted their success in business-to-business and boutique leasing operations and how these ventures have grown tenfold without requiring significant capital investment.
4. Frehsée recognizes the growing importance of EVs but stresses that many brands the group represents, like Honda and Nissan, have not yet fully committed to electric models. Although the company is positioned to adapt, Frehsée voiced concerns about the long-term sustainability of current EV offerings, particularly regarding resale value and customer demand.
5. While many dealers consider expanding into markets like South Florida, Frehsée is committed to the Detroit Metro area. He emphasizes Tamaroff’s strong local brand recognition and the importance of staying connected with employees and customers across the group’s six stores.
"We pride ourselves on sticking to the same business practices we’ve had for over 50 years. We drew a line in the sand during COVID and chose not to charge over MSRP like some competitors, and we’re seeing that decision pay off in customer loyalty today." – Eric Frehsée.
“Tamaroff Group: Navigating the Automotive Landscape with Legacy and Innovation””Tamaroff Group: Navigating the Automotive Landscape with Legacy and Innovation”
