When it comes to dealership performance in a changing market, Alex Perdikis, CEO and owner of Koons Motors, believes success starts with clarity, consistency, and innovation. In today’s episode of Inside Automotive, Perdikis discussed how his Ford and Lincoln stores are navigating challenges through strategic leadership, workforce development, and the integration of AI tools that enhance efficiency and customer engagement.
After a slow start to the year, Koons Motors saw a major rebound by mid-March, a surge Perdikis attributes to Ford’s “America First” and employee pricing programs. He said the manufacturer’s simplified pricing approach and unified messaging “created excitement, synergies,” across his dealership teams. That consistency, he added, carried the momentum through September, resulting in stronger-than-expected profitability.
The tech shortage
While many dealers are struggling to fill service bays, Perdikis has found success in developing talent from within. He notes that Koons Motors currently has 42 technicians for its 41 bays, an achievement in an industry where technician shortages remain widespread. The dealership also partners with local trade schools and high schools to recruit apprentices and provides a structured career advancement path. Perdikis emphasized that investing in long-term development yields better retention and leadership quality.
“You have to grow your own people”
Even with a fully staffed team, Perdikis said facility constraints are now the limiting factor. To meet growing demand, Koons Motors recently signed a letter of intent with Ford to build a Ford Pro Commercial Service Center, which will include 26 new service bays dedicated to fleet and commercial customers. Zoning challenges and real estate costs remain obstacles, but Perdikis sees commercial servicing as “a massive opportunity” for the future.
Leveraging mobile services
Beyond facility expansion, Koons Motors operates five mobile service vans that perform maintenance and light repairs on-site for customers across the D.C. metro area. The initiative extends capacity without additional physical space, allowing technicians to complete jobs more efficiently. According to Perdikis, the vans serve as “moving billboards,” increasing visibility and generating new business.
For instance, in one notable outreach effort, Koons Motors offered free mobile service to furloughed government employees, a gesture that Perdikis said generated significant goodwill and community engagement.
Evolving with AI
Technology is another key component of Koons Motors’ growth strategy. Perdikis has implemented three separate AI systems across dealership functions to streamline communication, automate follow-ups, and improve lead management. Rather than relying on large BDC departments, he encourages sales managers to engage directly with customers while AI systems handle repetitive administrative tasks.
Perdikis’ technology firm, Inride, recently introduced Trade Agent AI, a system that autonomously reaches out to customers, provides live appraisals, sets appointments, and delivers leads directly to the dealership CRM, all without human involvement until a sales manager steps in.
Ultimately, while challenges like technician shortages and regulatory changes continue to shape the industry, Perdikis believes adaptability will define future success. His leadership philosophy centers on “finding solutions to run your business better,” whether through developing people, expanding service operations, or integrating technology that supports long-term sustainability.
