CDK 20 groups has been very popular among dealers for many years, as the platform has allowed dealers to learn from one another and make necessary improvements in their business. Today, we speak with Fred Fordin, VP of consulting services for CDK Global, about the importance of the performance 20 groups and how it is being utilized today.

Like a majority of the auto industry, CDK Global has been faring very well during the COVID-19 pandemic. We have seen great change across the board, and dealers are taking advantage of the opportunities with digital retailing. According to Fordin, the adoption of digital retailing tools has accelerated at least 15 years. That’s why a co-op like CDK’s 20 Groups is so important.

20 Groups offers consulting services designed for dealers who want to stay one step ahead of the competition and grow performance across all of their departments. CDK has been in the 20 Groups business for decades with many groups all over North America. This bank of knowledge from industry experts and fellow dealers allows members to share best practices with one another and navigate obstacles.

In this segment, Fordin and anchor Jim Fitzpatrick discuss the following:

  • The approach CDK Global takes with 20 Groups
  • How the lack of traveling has that impacted the traditional operations of 20 Group
  • What CDK Global is doing to ensure these 20 Groups are still able to happen
  • The benefits that 20 Groups has for dealers
  • How dealers can find out more information about participating in virtual 20 Groups with CDK

For more great insight and advice from CDK Global’s Fred Fordin, be sure to watch the full interview above.

Did you enjoy this interview with Fred Fordin? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at

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