Changing a dealership management system (DMS) has been likened to getting a heart transplant for your dealership. For this reason many dealers are reluctant to switch DMS providers. However, just...
Tracking the research methods the millions of potential car buyers take these days and targeting certain demographics and markets with digital marketing is obviously important for you dealership. But there...
Geo-targeting ads for your business can be an excellent way to maximize the effectiveness of advertising for your car dealership business, particularly when you advertise on Facebook. With Facebook’s large...
Of all the virtues in life, gratitude could probably be considered the mother of them all. Think about it. Gratitude is the humility to recognize that we are not alone...
Joe Gumm speaks with Cory Mosley author, speaker, and expert in the auto retail space and the Host of Progressive Retail on CBT News about virtual sales training, online auto...
With 2017 coming to a close, the focus is on starting the new year with a bang. Overall, the service industry doesn’t worry about ebbs and flows like the sales...
The trendy term in the automotive industry for the past five years has been big data. It’s everywhere -- from car wifi to oil change alerts to sensors determining speeding.
Fast...
Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer experience and changes to come in 2018 in one-to-one customer engagement in the auto...
“I don’t want an extended warranty. I don’t need it on a new car…it already comes with a warranty.”
Many F&I managers will say that their #1 biggest frustration is getting...
Currency has rapidly evolved over the years. From coins to cash, and then cash to plastic consumers have a variety of ways they can pay. Now, consumers finally have access...