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Therese Aleman

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Sr. Director, Marketing, Contact At Once! Therese has extensive experience developing and executing marketing and communications strategies for technology companies, including the launches of multiple early stage software companies and fast-growing SaaS solutions providers. She began working with software companies during the high-growth phase of ERP and supply chain solutions and gained a reputation as a leader in the development of innovative direct marketing strategies. When she's not evangelizing conversational commerce, Therese enjoys spending time with her family and rescuing German shepherds.
conversational commerce

What Garden Hoses & Cars Have in Common: Conversational Commerce

Ever think you’d be competing with a garden hose? In a sense, you are...because the same people buy both products. And as IBM’s Bridget...
dealership chat

What It Costs Your Dealership to Miss Incoming Chats & Texts

Did you let almost $14,000 in gross profit slip away last month? Let’s assume your dealership offers web and mobile messaging options like text or...
contact @ once

Are You Getting the Message?: Connect With Consumers the Way They Want

In today’s mobile-driven society, consumers have an array of different channels at their fingertips to reach out to businesses and providers. Most people think...
incentives

Attracting Customers with Better Incentives

Negotiating and haggling when shopping for a car can oftentimes be awkward and frustrating, but it is made even more difficult if dealerships are...
connected car

The Growing Impact of the “Connected Car,”: Four Ways This Can Affect Your Dealership

Today’s cars have become a one-stop-shop for transportation, security, and infotainment. Not only can you drive and play music, but you can now take...
Brian Benstockvideo

Brian Benstock on What it Takes to Drive an Award-Winning Dealership

Coming off of a record-breaking 2018, Paragon Automotive became the highest volume dealer to take home the Precision Team Award for Acura and the...
automotive research

What’s Going on With Trump and Tariffs

President Trump’s race to make America’s economy great again pretty much stalled from the word “go” largely thanks to the Commander in Chief’s own...
ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...

How Customer Perception Can Impact Your Service Department

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about customer perception and how it impacts the...

Getting on Your Customer’s Wavelength

On today's episode of Kain and Company, David shares some ideas he has to help you sell more cars by connecting with your customer...

Toxic Achievers

On today's episode of Hard Truths, Dave Anderson goes over the types of "toxic achievers" that you may have in your staff and holding...

Riches and Niches

On today’s episode of On the Mark, Mark Tewart talks about riches and niches. The worst thing you can do is try to be...