Home Authors Posts by Therese Aleman

Therese Aleman

3 POSTS 0 COMMENTS
Sr. Director, Marketing, Contact At Once! Therese has extensive experience developing and executing marketing and communications strategies for technology companies, including the launches of multiple early stage software companies and fast-growing SaaS solutions providers. She began working with software companies during the high-growth phase of ERP and supply chain solutions and gained a reputation as a leader in the development of innovative direct marketing strategies. When she's not evangelizing conversational commerce, Therese enjoys spending time with her family and rescuing German shepherds.
conversational commerce

What Garden Hoses & Cars Have in Common: Conversational Commerce

Ever think you’d be competing with a garden hose? In a sense, you are...because the same people buy both products. And as IBM’s Bridget...
dealership chat

What It Costs Your Dealership to Miss Incoming Chats & Texts

Did you let almost $14,000 in gross profit slip away last month? Let’s assume your dealership offers web and mobile messaging options like text or...
contact @ once

Are You Getting the Message?: Connect With Consumers the Way They Want

In today’s mobile-driven society, consumers have an array of different channels at their fingertips to reach out to businesses and providers. Most people think...
millennials

How to Sell to Millennials in 2019

Before taking on the challenge of how to sell to Millennials, you must first know who they are and what age group they fall...
0% interest

For a Limited Time, 0% Interest is Back on the Table

Once a dealership staple, the 0% interest auto loan is quickly becoming a thing of the past. Zero-interest was an alluring auto boom incentive....
credit life

Credit Life & Accident Insurance – Still Worth Selling? Yes.

Back in the good ol’ days of F&I (we’re talking 70’s and 80’s specifically here), one of the more profitable and popular products a...
GM

GM to Move Forward with Transformation Plans

This past month, GM rocked the automotive industry when the company announced wide-scale changes, including layoffs that would “reduce salaried and salaried contract staff...
used cars

Reasons Why Used Cars Have a Stronger Appeal than Ever

According to Edumunds.com and other experts in the industry, used car sales are expected to continue rising through 2020. An estimated 39 million used...

Don’t Let Obstacles Get in Your Way

Let's assume customers come into the dealership with a different agenda than you. They think all you want to do is sell them a...

One-Price Selling & Enhancing the Digital Road to Sales

On this week's episode of Progressive Retail, Cory Mosley invites Ephraim Barcelo, General Manager at John Elway's Crown Toyota, to talk about one price...

How to Increase the Effective Labor Rate of Your Shop

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how to increase the effective labor rate of...

Co-Navigating With Your Customers

On this week's episode of Kain & Company, David talks about how co-navigating can help build trust and clarity with your customers.