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Therese Aleman

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Sr. Director, Marketing, Contact At Once! Therese has extensive experience developing and executing marketing and communications strategies for technology companies, including the launches of multiple early stage software companies and fast-growing SaaS solutions providers. She began working with software companies during the high-growth phase of ERP and supply chain solutions and gained a reputation as a leader in the development of innovative direct marketing strategies. When she's not evangelizing conversational commerce, Therese enjoys spending time with her family and rescuing German shepherds.
connect

Are You Getting the Message? Connect With Consumers the Way They Want

In today’s mobile-driven society, consumers have an array of different channels at their fingertips to reach out to businesses and providers. Most people think...
conversational commerce

What Garden Hoses & Cars Have in Common: Conversational Commerce

Ever think you’d be competing with a garden hose? In a sense, you are...because the same people buy both products. And as IBM’s Bridget...
dealership chat

What It Costs Your Dealership to Miss Incoming Chats & Texts

Did you let almost $14,000 in gross profit slip away last month? Let’s assume your dealership offers web and mobile messaging options like text or...
cybersecurity

Do You Have a Cybersecurity Plan at Your Dealership?

Much the same way you build walls and barriers to protect your physical inventory, you should also be concerned about protecting your network and...
digital retailingvideo

Avoid These Digital Retailing Mishaps to Improve Your Dealership’s Customer Experience – Pete MacInnis,...

 CBT News sat down with Pete MacInnis, Founder, and CEO of eLEND Solutions to discuss how using basic payment estimator or calculator tools can...
leasingvideo

Data Indicates Leasing is at an All Time High: What This Trend Means for...

According to the most recent industry data, vehicle leases accounted for 34% of all new car retail sales in March 2019, making it the...
CAFE standards

Automakers Make Their Pleas to Trump Regarding CAFE Fuel Regulations

According to the Alliance to Save Energy, the implementation of the Corporate Average Fuel Efficiency (CAFE) standards in the 1970’s has continued to create...
PTG365video

How These 3 Former Automotive Managers Joined Forces to Offer a Luxury Digital Retail...

CBT News sits down with Brandon Medford, Dave Obaseki, and Eric Whitehead, founders of PTG365. These men have dedicated their company to making the...

How to Increase the Effective Labor Rate of Your Shop

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how to increase the effective labor rate of...

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...

Don’t Be Like Everyone Else On The Demo Drive

The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...

The Four P’s of Every Business

this week's episode of On the Mark, Mark Tewart breaks down the four P's that every type of business should focus on: People, Process,...