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Therese Aleman

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Sr. Director, Marketing, Contact At Once! Therese has extensive experience developing and executing marketing and communications strategies for technology companies, including the launches of multiple early stage software companies and fast-growing SaaS solutions providers. She began working with software companies during the high-growth phase of ERP and supply chain solutions and gained a reputation as a leader in the development of innovative direct marketing strategies. When she's not evangelizing conversational commerce, Therese enjoys spending time with her family and rescuing German shepherds.
connect

Are You Getting the Message? Connect With Consumers the Way They Want

In today’s mobile-driven society, consumers have an array of different channels at their fingertips to reach out to businesses and providers. Most people think...
conversational commerce

What Garden Hoses & Cars Have in Common: Conversational Commerce

Ever think you’d be competing with a garden hose? In a sense, you are...because the same people buy both products. And as IBM’s Bridget...
dealership chat

What It Costs Your Dealership to Miss Incoming Chats & Texts

Did you let almost $14,000 in gross profit slip away last month? Let’s assume your dealership offers web and mobile messaging options like text or...
video

Increase Your BDC’s Efficiency and Effectiveness with Call Tracking Analytics from CallRevu – Anthony...

Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Anthony Giagnacovo, CEO of...
WeDrivevideo

Where Does Direct Mail Fit in Today’s Auto Marketing Strategy? WeDrive’s Eric Mercado Tells...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Eric Mercado, President of WeDrive Automotive. VIDEO TRANSCRIPT: Jim Fitzpatrick: People that are...
Tim Coxvideo

How New Technology is Shaping Digital Retailing Strategies for Dealers – Tim Cox, CarNow

CarNow's Senior vice president of Sales and Co-Founder, Tim Cox, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to...
Xtimevideo

How Xtime is Working to Increase Customer Loyalty in the Service Department – David...

Recently, the CBT Automotive Network was on-location at NADA 2020 in beautiful Las Vegas where host Jim Fitzpatrick spoke with David Foutz, Vice President of...
Manheimvideo

How Manheim Express Continues to Provide a Premier Experience Within the Wholesale Industry –...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined on the CBT Stage by Derek Hansen, Vice President of Digital Inventory...

Creating a Video Culture at Your Dealership

 On this week's episode of Kain & Co., David Kain talks about how you can engage with your customers by using the power of...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...