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Scot Eisenfelder

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CEO for Affinitiv. Affinitiv is a leading marketing technology company serving a dozen automotive manufacturers (OEMs) and more than 5,500 franchise dealers. Prior to Affinitiv, Eisenfelder held positions as Senior VP Strategy at AutoNation and Senior VP, Product Management, Strategy and Marketing at Reynolds and Reynolds. Eisenfelder has an MBA from Wharton School and attended Mannheim University in Germany as a Fulbright Scholar. Scot graduated summa cum laude in Economics from Princeton.
data

What is Your Customer Data Worth?

Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach...
customers

Do You Know Your Most Profitable Customers?

Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most...
digital marketingvideo

The Benefits of Digital Marketing for Your Fixed-Ops Department – Andy MacLeay, Dealer.com

On today’s show, we’re pleased to welcome back Andy MacLeay, Director of Digital Marketing for Dealer.com.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. Jim Fitzpatrick with CBT...
auction volumevideo

Inventory and Auction Volume: The Latest from J.D. Power’s Larry Dixon

On today's edition of CBT News, we speak to Larry Dixon, Senior Director of valuation services at J.D. Power. Larry gives us an update...
dealers

Why Dealers Need to Be More Transparent with Data, Communication, and Pricing

Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can...
team

Six Motivational Quotes Dealers Can Use to Inspire Their Team

Fifty-three percent of workers in the United States are disengaged at the workplace. The numbers have gotten better since 2017, but they are still...
dealersvideo

How ReconVelocity is Helping Dealers Set a New Standard for Vehicle Reconditioning

On today's show, we're pleased to welcome back Hugh Hathcock, owner of ReconVelocity and Kalah McCoy, Executive Vice President at ReconVelocity. The pair discuss...

Which F&I Products Should You Sell Online?

On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...

Improving the Point of Sale Presentation

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss improving...

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...

A House Divided Will Not Stand

"A house divided will not stand." Make sure your heart and mind are in the same place when you come in today. Jonathan Dawson...