Scot Eisenfelder

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CEO for Affinitiv. Affinitiv is a leading marketing technology company serving a dozen automotive manufacturers (OEMs) and more than 5,500 franchise dealers. Prior to Affinitiv, Eisenfelder held positions as Senior VP Strategy at AutoNation and Senior VP, Product Management, Strategy and Marketing at Reynolds and Reynolds. Eisenfelder has an MBA from Wharton School and attended Mannheim University in Germany as a Fulbright Scholar. Scot graduated summa cum laude in Economics from Princeton.
data

What is Your Customer Data Worth?

Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach...
customers

Do You Know Your Most Profitable Customers?

Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most...
Erik Qualmanvideo

Best-Selling Author Erik Qualman on How Successful People Stay Focused

Today we welcome the leading authority on digital transformation, Mr. Erik Qualman. Erik is a bestselling author several times over, and an acclaimed motivational...
Tyson Jominyvideo

J.D. Power’s Tyson Jominy Reviews Auto Retail Sales and Trends for July

According to data from J.D. Power, the retail automotive industry is looking at a 14.3 million SAAR for July, which is about 2.5 million...
EchoPark

Sonic Is Adding EchoPark Used Car Stores – Is This a Strategy More Dealer...

The fifth-largest American auto dealer group has announced plans to expand on their standalone used car dealership model known as EchoPark. As the pre-owned...
Mark Crowleyvideo

Mark Crowley on Leadership During COVID-19: ‘Lean into kindness, generosity, and trust’

Leading a team of employees through a global pandemic was probably not on many dealers' lists of things that could ever happen. However, with...
social distancing

Keeping Your Service Drive Packed in a World of Social Distancing

As our world gets back to work after the initial pandemic shutdown, we are noticing successful social distancing protocols implemented all around us. Grocery and...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...