About: Scot Eisenfelder

Scot Eisenfelder

CEO for Affinitiv. Affinitiv is a leading marketing technology company serving a dozen automotive manufacturers (OEMs) and more than 5,500 franchise dealers. Prior to Affinitiv, Eisenfelder held positions as Senior VP Strategy at AutoNation and Senior VP, Product Management, Strategy and Marketing at Reynolds and Reynolds. Eisenfelder has an MBA from Wharton School and attended Mannheim University in Germany as a Fulbright Scholar. Scot graduated summa cum laude in Economics from Princeton.

What is Your Customer Data Worth?

Scot Eisenfelder - February 6, 2020

Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household...

Daily Automotive News Sales & Marketing

Do You Know Your Most Profitable Customers?

Scot Eisenfelder - June 15, 2018

Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most profitable customers (MPCs). Meanwhile, the bottom...

Sales & Marketing Articles

About: Scot Eisenfelder

Scot Eisenfelder

What is Your Customer Data Worth?

Latest Articles

Novelis to restart Oswego hot mill, easing Ford F-150 supply crunch

GM truck production faces growing pressure from supplier strike

Volvo global sales fall 5.5% as China weakness offsets EV gains in Europe

Rising gas prices hit SUV owners and rural drivers hardest, study finds

A family affair: Three generations of growth at Vaden Automotive

Tesla Model X tops used-car market as hybrids outpace EV growth

Why leaders should be thermostats, not thermometers

Modern marketing isn’t about more tools, It’s about a seamless experience

Hyundai and Kia post record U.S. hybrid sales in May

Ford expands mobile service amid recall, Cox acquires Fullpath, Vehicle buying experience improves in May