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Scot Eisenfelder

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CEO for Affinitiv. Affinitiv is a leading marketing technology company serving a dozen automotive manufacturers (OEMs) and more than 5,500 franchise dealers. Prior to Affinitiv, Eisenfelder held positions as Senior VP Strategy at AutoNation and Senior VP, Product Management, Strategy and Marketing at Reynolds and Reynolds. Eisenfelder has an MBA from Wharton School and attended Mannheim University in Germany as a Fulbright Scholar. Scot graduated summa cum laude in Economics from Princeton.
data

What is Your Customer Data Worth?

Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach...
customers

Do You Know Your Most Profitable Customers?

Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most...
South Africa

What Does South Africa’s Production and Development Program Mean for the US?

The Automotive Production and Development Program (APDP) in South Africa (SA) has undergone some recent changes. The program requires motor companies to increase the...
time management

Manage Your Dealership and Your Time

You invest many resources in your dealership. Out of those, perhaps the most valuable is time. For this reason, time management is critical for...
video

How Your Dealership Can Use AI to Personalize the Consumer Experience – Lori Wittman,...

With a tremendous amount of information right at their fingertips, car buyers are doing more research than ever, and they expect dealers to keep...
employees

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
newscastvideo

Shawn Hays on Personal Branding, Increasing Closing Percentages, Setting Goals and Managing Salespeople

On today’s show, we welcome back Your Car Guy Shawn Hays, co-founder of Sales Hustler and sales manager at Dan Cummins Chevrolet and Buick...

Are You the Reason for Your Dealership’s Lackluster Performance?

  On this week's episode of F&I Today, Becky Chernek asks you if the fish rots from the head down. In other words, are you the...

Methods for Managing Stress

 David Lewis gives you advice on how to manage stress in your personal life as well as in the workplace on today's episode of...

How to Deal With a Best Price Shopper

Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....

Slowing Down in the Service Process

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how slowing down in the beginning of the...