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Scot Eisenfelder

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CEO for Affinitiv. Affinitiv is a leading marketing technology company serving a dozen automotive manufacturers (OEMs) and more than 5,500 franchise dealers. Prior to Affinitiv, Eisenfelder held positions as Senior VP Strategy at AutoNation and Senior VP, Product Management, Strategy and Marketing at Reynolds and Reynolds. Eisenfelder has an MBA from Wharton School and attended Mannheim University in Germany as a Fulbright Scholar. Scot graduated summa cum laude in Economics from Princeton.
customers

Do You Know Your Most Profitable Customers?

Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most...
f&i

Benefits of Working in F&I

There are many career paths one can take in the car business. Service, Parts, Sales and Accounting all require different skills and offer unique...
Succession Planvideo

Does Your Succession Plan Reflect Your Long-term Vision? – Richard J. Bryan

Joining the CBT Automotive Network today is keynote speaker and author, Richard J. Bryan, who reminds us that planning for the unexpected by creating a...
JM&A

Meet The Customer Where They Shop: Solutions for Online Retailing – Scott Gunnell, JM&A

Are you still trying to figure out how online shopping and digital retailing affect your bottom line? To help us navigate through these issues...
big data

What Do I Do With All This Data?

By 2021, Market Reports Center projects that Big Data Investments in the Automotive Industry will reach $5 billion. The Market Reports Center also already...
MILLENNIALvideo

Navigating The Millennial Workforce – Jeff Butler

In order for a company to stay competitive, they need a fresh approach to compensation that reflects new values, attitudes, and lifestyles. That can...

Is Overcoming Objections a Lost Art?

  On this week's episode of F&I Today, Becky Chernek discusses whether or not the F&I manager should be using closing tactics with the customer to...

Using Technology to Connect with More Customers

  On this week's episode of Kain & Co., David Kain invites Shaun Kniffin, Marketing Director for Germain Motor Company, to talk about how they...

Don’t Take the Bait

Nobody can offend you without your consent. If anybody says or does anything to try and get under your skin, don't give in. On...

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...