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Scot Eisenfelder

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CEO for Affinitiv. Affinitiv is a leading marketing technology company serving a dozen automotive manufacturers (OEMs) and more than 5,500 franchise dealers. Prior to Affinitiv, Eisenfelder held positions as Senior VP Strategy at AutoNation and Senior VP, Product Management, Strategy and Marketing at Reynolds and Reynolds. Eisenfelder has an MBA from Wharton School and attended Mannheim University in Germany as a Fulbright Scholar. Scot graduated summa cum laude in Economics from Princeton.
data

What is Your Customer Data Worth?

Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach...
customers

Do You Know Your Most Profitable Customers?

Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most...
F&I

How to Reduce Chargebacks in F&I – 3 Simple Strategies Can Make All the...

Chargeback. It’s the one word that sends chills down the spine of every F&I manager (or  any salesperson for that matter). It can decimate...
ride-sharevideo

How to Improve Your Customer Experience with Ride-Share Services – Mahesh Shah, CDK Global

 CBT News sits down with Mahesh Shah, EVP, Chief Product and Technology Officer at CDK Global, to discuss their new partnership with Lyft and...
dealership

Climbing the Ladder of Success in a Dealership

There are many opportunities for career growth in a dealership. Stories abound of managers who started out washing cars. If you know what you...
trend

Trend Watch: What Dealers Can Expect in the Next Five to Ten Years

What can auto dealers likely expect for the next five to ten years of the automotive industry? Well, looking at the data, two words...
internet leads

Effectively Manage Your Internet Leads with These Proven Strategies

Converting internet leads into car sales is an evolving and extremely challenging process. What worked five, three, or even a year ago isn’t necessarily...

Finding Your Drive to Succeed

Go to work ready to make a difference for your customers. Don't settle for average. Do you have the drive it takes to succeed...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...