Some of the hottest trends and topics from 2017 aren't going away any time soon in 2018. In fact, some of them are just now starting to pique the interest...
As we move into 2018 it is important to remember that we cannot rely on 2017’s marketing strategies, but a lot can be done by studying the marketing trends. If...
Being a Service Advisor can be an overwhelming, stressful situation. The job may seem that you are constantly being bombarded with requests, tasks, and duties that keep you on your...
Joe Gumm visits with Brooke Skinner Ricketts, Chief Marketing Officer – Cars.com, to discuss the results of the Cars.com 2017 Year in Review, which is compiled by mining and analyzing...
Manage Your Inventory
Unfortunately, there is still a lot of guesswork that goes into inventory planning at many dealerships. This does not have to be the case in our modern age....
Changing a dealership management system (DMS) has been likened to getting a heart transplant for your dealership. For this reason many dealers are reluctant to switch DMS providers. However, just...
Tracking the research methods the millions of potential car buyers take these days and targeting certain demographics and markets with digital marketing is obviously important for you dealership. But there...
Geo-targeting ads for your business can be an excellent way to maximize the effectiveness of advertising for your car dealership business, particularly when you advertise on Facebook. With Facebook’s large...
Of all the virtues in life, gratitude could probably be considered the mother of them all. Think about it. Gratitude is the humility to recognize that we are not alone...
Joe Gumm speaks with Cory Mosley author, speaker, and expert in the auto retail space and the Host of Progressive Retail on CBT News about virtual sales training, online auto...