A few days ago, numbers for the final month of 2017 came out. The seasonally adjusted annualized sales rate for dealerships across the U.S. was 17.2 million, according to Edmunds....
The service department front line is a pivotal position in the dealership. Staff there have the ability to create loyal customers or repel your clientele swiftly. Each service advisor generates...
Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want to shop and order goods and...
You can make money with coupons with the right customer messaging and targeted marketing. It is easier to learn than it sounds. if you give the right coupon (the right...
When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership's website. Things like lead forms, outbound links, and social sharing...
Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media or news feed within minutes, and...
If you stumble onto most automotive websites with articles discussing trends in the industry, you will likely see a number about the rise of electric vehicles and hybrids. There has...
One of your goals as a dealership this year may be to improve your hiring process. That might mean overhauling how you recruit managers as effective leaders who who possess...
With the continuous advancement and reliability of social media platforms and online media content, it’s no surprise that video content creation has become the go-to marketing trend as of late....
In a general sense coupons are a great way to boost sales and generate buzz around a particular product or service. A successful coupon campaign can boost the bottom line...