On today’s CBT Newscast for Friday, August 25th, 2017:
GM’s Head of Open Innovation Discusses How Dealers Can Innovate Internally and The Future of Ride Sharing
We asked Ted Graham, Head of Open Innovation at GM, how dealers can innovate internally when OEMs are so restrictive and controlling of dealership operations now and in the future, with innovations like autonomous vehicles. Watch Now
Why A Dog-Friendly Dealership Design Is Moneywise
Saturday is National Dog Day. You might wonder how that makes any sort of difference to your dealership, especially if you aren’t a dog owner yourself. But, according to the ASPCA, 44 percent of households in the US have a canine in their composition, meaning dog owners are a major part of your customer base. Read More
The 5 Best KPI’s to Boost Marketing ROI
One of the questions auto retail marketers often ask is, “How do I know if my marketing campaigns are delivering ROI?” Unfortunately, the question doesn’t have a simple answer. Certainly you can track metrics to see if individual campaigns meet certain benchmarks or generate dollars. But how do you know if your overall strategy is working? Read More
