Monday, January 17, 2022
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Gifting Prepaid Maintenance Marketing Promotions

Bottom Line Benefits Drives Retention and Healthier Service Volumes By: Ryan Williams We all know that having skin in a game keeps our attention. Freebies, though nice, often don’t. How many of the tchotchkes you picked up while touring the convention hall at NADA this year made it from the convention center to your hotel […]
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Ryan Williams
Ryan Williams is president of Fidelis PPM, and is a 20-plus year veteran of the auto industry, having served in multiple dealerships as sales manager, F&I manager, and GM. You can reach him at ryan@getfidelis.com.

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