Online reviews can be a blessing and a curse. Positive reviews are important for several reasons, including retention purposes. However, there are some people who don’t believe that reviews add any value. In fact, some velieve it’s more of a hassle to ask customers to leave one. Scott Larrabee, sales associate at Darling’s Honda Nissan Volvo in Bangor, Maine, believes customers want to sing the praises of your dealership but might not know how or when to do it.
Weekly Newsletter
Get the latest automotive industry news and trends delivered straight to your inbox.
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
For decades, dealerships have been organized around departments. Sales focused on inventory and deals. Service focused on repair orders and retention. Marketing worked within its own systems to drive traffic...
As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...
Sales performance continues to be shaped by new technology but that can also introduce gaps in execution and accountability that go all the way to the top. On this episode of...