TSLA327.3505.27%
GM88.3100.63%
F14.240-0.19%
RIVN15.7600.405%
CYD48.1201.63%
HMC30.1200.52%
TM189.1703%
CVNA68.0301.9%
PAG219.0501.55%
LAD370.990-6.92%
AN215.6000.17%
GPI285.880-6.26%
ABG222.850-5.12%
SAH88.2701.04%
TSLA327.3505.27%
GM88.3100.63%
F14.240-0.19%
RIVN15.7600.405%
CYD48.1201.63%
HMC30.1200.52%
TM189.1703%
CVNA68.0301.9%
PAG219.0501.55%
LAD370.990-6.92%
AN215.6000.17%
GPI285.880-6.26%
ABG222.850-5.12%
SAH88.2701.04%
TSLA327.3505.27%
GM88.3100.63%
F14.240-0.19%
RIVN15.7600.405%
CYD48.1201.63%
HMC30.1200.52%
TM189.1703%
CVNA68.0301.9%
PAG219.0501.55%
LAD370.990-6.92%
AN215.6000.17%
GPI285.880-6.26%
ABG222.850-5.12%
SAH88.2701.04%


About: Tessa Nadik

Tessa Nadik

Tessa Nadik, AVP of Product Management at Cox Automotive, leads strategy across Autotrader, Kelley Blue Book, Dealer.com, and Cox’s advertising and consumer experience platforms. She is a recognized industry voice on Generative Engine Optimization (GEO) and AI-powered discovery, advising on how AI is reshaping visibility, consumer behavior, and digital retail performance.

How generative engine optimization (GEO) is changing how shoppers find your store

How generative engine optimization is changing how shoppers find your store

- August 5, 2026
From links to answers  For years, search in automotive has meant familiar things: rankings, keywords, pages of links.  Today, underneath all the AI noise, there's a real shift happening. Shoppers are turning...
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