New York Times bestselling author and social media expert Gary Vaynerchuk joined CBT Automotive Network on Wednesday March 8th to headline the CBT Conference + Expo.
Gary’s presentation “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World” was extremely well received by attendees. Gary spoke directly to the challenges of the retail automotive industry and offer tremendous insights in customer relations and selling more cars.
Tune in to watch the full keynote presentation and for more information about his presentation, please see the description below.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the “right hook”—their next campaign that will produce profits. Even companies committed to “jabbing”—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers’ resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don’t.