Force Marketing CEO John Fitzpatrick Discusses Sending a Solid Remarketing Message to Consumers Affected by COVID-19


As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John, he discussed how new data is influencing Force’s strategy to help and support their dealer partners. Today, he and Jim tackle the importance of remarketing in today’s auto retail environment. To find out more, visit Force Marketing’s COVID-19 Dealer Resource Center today.

Stay tuned for more COVID-19 coverage right here on the CBT Automotive Network.