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Five essential strategies for F&I success with Adam Marburger

In this enlightening episode of Training Camp, host Adam Marburger draws on his experiences as both a Brazilian jiu-jitsu black belt and an F&I expert to share invaluable insights for automotive professionals. Marburger emphasizes the importance of private training—what he calls “sharpening your blade”—and outlines five key takeaways that can help F&I managers enhance their skills and achieve greater success. With practical advice and motivational anecdotes, this segment serves as a guide for those looking to elevate their performance and stand out in the automotive industry.

During this episode, Adam Marburger articulates his philosophy on training and development within the F&I sector, framing it through the lens of commitment, accountability, and continuous improvement. He stresses the need for professionals to move beyond mere interest in their work and fully commit to daily training, comparing the journey of growth in F&I to the rigorous preparation of athletes.

Additionally, Marburger outlines five fundamental takeaways for F&I professionals:

  1. Commit to Training: He emphasizes that daily commitment to training is vital for success, urging listeners to decide whether they will be merely interested or genuinely dedicated to their growth.  
  2. Select a Training and Accountability Partner: Marburger encourages finding a “battle buddy” within the dealership who shares a commitment to improvement and can help hold each other accountable.
  3. Follow and Study Successful People: Learning from industry leaders and successful figures, such as John Maxwell and Tony Robbins, can provide valuable insights and techniques that translate into higher earnings and better service.
  4. Stay Consistent: Marburger warns against the pitfalls of inconsistency, noting that many people start strong but fail to maintain their efforts. He highlights the importance of consistent training to break free from average performance.
  5. Stay Humble: He cautions against complacency, reminding listeners that there is always room for improvement and new ideas. A humble approach fosters a mindset of continuous learning.

Nevertheless, Marburger closes with a powerful reminder: “If nothing changes, nothing changes.” He challenges dealer principals to take action on the strategies discussed and invest in ongoing team training and development.

“Training is not something that we did. It's something that we must do. We must do it on a consistent basis.” – Adam Marburger.

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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