TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%


Five essential strategies for F&I success with Adam Marburger

In this enlightening episode of Training Camp, host Adam Marburger draws on his experiences as both a Brazilian jiu-jitsu black belt and an F&I expert to share invaluable insights for automotive professionals. Marburger emphasizes the importance of private training—what he calls “sharpening your blade”—and outlines five key takeaways that can help F&I managers enhance their skills and achieve greater success. With practical advice and motivational anecdotes, this segment serves as a guide for those looking to elevate their performance and stand out in the automotive industry.

During this episode, Adam Marburger articulates his philosophy on training and development within the F&I sector, framing it through the lens of commitment, accountability, and continuous improvement. He stresses the need for professionals to move beyond mere interest in their work and fully commit to daily training, comparing the journey of growth in F&I to the rigorous preparation of athletes.

Additionally, Marburger outlines five fundamental takeaways for F&I professionals:

  1. Commit to Training: He emphasizes that daily commitment to training is vital for success, urging listeners to decide whether they will be merely interested or genuinely dedicated to their growth.  
  2. Select a Training and Accountability Partner: Marburger encourages finding a “battle buddy” within the dealership who shares a commitment to improvement and can help hold each other accountable.
  3. Follow and Study Successful People: Learning from industry leaders and successful figures, such as John Maxwell and Tony Robbins, can provide valuable insights and techniques that translate into higher earnings and better service.
  4. Stay Consistent: Marburger warns against the pitfalls of inconsistency, noting that many people start strong but fail to maintain their efforts. He highlights the importance of consistent training to break free from average performance.
  5. Stay Humble: He cautions against complacency, reminding listeners that there is always room for improvement and new ideas. A humble approach fosters a mindset of continuous learning.

Nevertheless, Marburger closes with a powerful reminder: “If nothing changes, nothing changes.” He challenges dealer principals to take action on the strategies discussed and invest in ongoing team training and development.

“Training is not something that we did. It's something that we must do. We must do it on a consistent basis.” – Adam Marburger.
Read More


More from Training Camp
F&I leader Evan Walters urges accountability and early deal involvement to drive sales.

The trick top finance performers use to drive up performance 

- April 21, 2026
Sales performance continues to be shaped by new technology but that can also introduce gaps in execution and accountability that go all the way to the top. On this episode of...
How inconsistent leadership is limiting dealership growth

How inconsistent leadership is limiting dealership growth

- April 14, 2026
Automotive retail is known for its fast pace and entrepreneurial mindset, but sustaining high performance remains a challenge for many dealerships. Joining us on the latest episode of Training Camp...
Profit participation pressures reshape dealership warranty strategies

Profit participation pressures reshape dealership warranty strategies

- April 7, 2026
Dealerships across the country are reassessing lifetime limited warranty programs as rising repair costs and shifting profit participation dynamics begin to impact long-term performance. During today’s Training Camp episode, Rob...
Jim Ganther breaks down new FTC dealer guidance on pricing and ads

Jim Ganther breaks down new FTC dealer guidance on pricing and ads

- March 31, 2026
The Federal Trade Commission (FTC) sent warning letters to 97 dealer groups representing more than 500 dealership locations in March, putting the automotive industry on notice about compliance with advertising...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.